Instagram Rolls Out Appointment Feature in DMs

Instagram has begun rolling out an Appointment feature within Direct Messages, enabling Business Accounts to accept, send, and manage appointments directly in chats. The tool also sends automatic reminders to users who have accepted a meeting and provides an Instagram calendar view to review all scheduled appointments. The feature is positioned to help businesses and creators connect with customers more efficiently, especially as users increasingly reach out via social messaging rather than phone calls. The rollout was illustrated by Jonah Manzano, a social media expert, who shared screenshots showing the Direct Message integration. The feature is expected to streamline scheduling and customer interactions for brands using Instagram as a sales or service channel, with potential benefits for customer acquisition on the platform.