Observed Signal · Mar 31, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Instagram now shows when a Reel was posted
Instagram is rolling out a feature that displays the posting date for Reels. The date can appear as a concrete date (e.g., October 2, 2024) or as a relative time (e.g., '2 days ago') in the Reel caption area. The finding was reported by social-media expert Lindsey Gamble on Threads, and App Researcher Radu Oncescu observed the display and suggested the rollout is ongoing. In addition to the date indicator, Instagram is testing other Reel-related updates, including Blend (a cooperative Reels feed), easier pause controls, and a TikTok-like Follow Feed for Reels, as well as the option to share Reels directly to Stories at posting. The update underscores Meta's ongoing experimentation with short-video features to improve discovery and engagement.
Major platform feature update from Meta (Instagram) affecting Reels ecosystem and content discovery.
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Key Takeaways & Evidence Grounding
- Instagram now shows the posting date for Reels in the caption area.
- Dates can be shown as a concrete date (e.g., October 2, 2024) or relative (e.g., '2 days ago').
- The finding was reported by Lindsey Gamble on Threads.
- Radu Oncescu confirmed the display and noted ongoing rollout.
- Other Reel updates tested include Blend, easier pause, a TikTok-style Follow Feed, and posting Reels to Stories.
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Related Market Signals & Shifts
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Google launches unified agentic AI for Gemini
At a Google Cloud event on Thursday, Google announced it is bringing agentic AI to its Gemini assistant, launching a unified agent that can autonomously plan and execute tasks on behalf of users. Aimed initially at businesses, the agent can connect to internal systems and external tools, use custom skills, and even choose from third-party models like Anthropic's Claude. It will have its own Workspace account with an email address, and will write its own audit trail. Early testers include On, Shopify, and PayPal. Gemini has over 1 billion monthly active users, and nearly 90% of Fortune 100 companies use Gemini Enterprise.
AWNY, Jupiter Fest Spotlight Agentic Ads and Open Web
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ICANN Receives 1,615 New Top-Level Domain Applications
The Internet Corporation for Assigned Names and Numbers (ICANN) has accepted applications for new generic top-level domains (gTLDs) for the first time since 2012. A total of 1,615 applications were submitted by 481 applicants, with a strong focus on AI-related domains. Ten companies, including Meta and OpenAI, applied for .agent, seven for .agi, and six for .asi. Meta filed 21 applications, including .instagram and .threads, while OpenAI filed 15, including .chatgpt and .codex. German entities like Adidas, Biontech, and Allianz also applied for brand-specific domains. The application fee can be up to $227,000 per domain. The article also highlights the financial success of country-code TLDs like .ai, which earned Anguilla about €59 million by November 2025.
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