Observed Signal · Dec 13, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Instagram Notes gains video profile pictures
Instagram continues to expand Notes, a 2023 feature for 60-character posts visible for 24 hours. The article notes that Instagram previously tested substituting the profile photo in Notes with a looping video plus a short note in October 2023, and that the feature has now rolled out officially per app researcher Muhammad Jalal. The dynamic profile-video in Notes enables more creative messaging, with users able to tag locations and react or like Notes from others. Meta has also integrated Notes into Facebook Messenger to broaden interaction. The piece signals Instagram’s ongoing emphasis on Notes as a core engagement tool across its apps and highlights trends among Gen Z for 2024.
Major platform feature release from Meta (Instagram); indicates a significant shift in interaction capabilities across Meta apps.
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Key Takeaways & Evidence Grounding
- Notes launched worldwide in 2023 with 60-character posts visible for 24 hours, shareable with selected followers or close friends.
- In October 2023, Instagram tested replacing the Notes profile photo with a looping video and a short note.
- App researcher Muhammad Jalal on X reported the feature has been officially rolled out.
- Notes can tag locations and allow reactions/likes to Notes; Meta integrated Notes into Facebook Messenger to expand interactions.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
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Grok Bot Searches X, Integrates Rival AI Models
SpaceXAI has enhanced its AI agent Grok Bot with the ability to continuously search and analyze the entire X platform. Users can now deploy the agent for 24/7 social listening, brand monitoring, and trend analysis, similar to Google's Information Agents. Grok Bot will also integrate other AI models from competitors, such as Claude Opus 5.5, Midjourney, and Suno, depending on the task. This move signals a shift towards multi-model AI agents and expands the capabilities of AI-driven social media analytics.
Instagram Edits App Now Supports Carousel Creation
Instagram's Edits app now allows creators to create Carousel posts directly within the app, according to an announcement by Instagram's Creators account via Instagram and Threads. The feature is available immediately for iOS users, with an Android version expected soon. In a broadcast channel, Instagram head Adam Mosseri confirmed that users can mix photos and videos on any slide, connect images across slides, and use the same stickers, text effects, and cutouts used in video editing. This functionality aims to streamline content creation and boost engagement, as Carousels remain a popular format on the platform. Additionally, the Edits AI Assistant, which provides video ideas based on account metrics, is currently available only in the US. Meta continues to enhance its creator tools to support social media marketing efforts.
OpenAI defends advertising in ChatGPT for humanity's benefit
At Advertising Week New York, OpenAI's VP of monetization partnerships, Samantha Jacobson, defended the company's move to introduce ads in ChatGPT, framing it as a way to make AGI benefits accessible to all, since not everyone can pay for subscriptions. She emphasized consumer trust as paramount, even at the expense of revenue, and contrasted ChatGPT's intent-based advertising with traditional demographic targeting, which she called 'creepy.' OpenAI's ad business has grown rapidly: ads launched in February, a self-serve ad manager in the US in May, and by late August reached a $1 billion annualized run rate, with tens of thousands of advertisers in over 40 countries. The company reportedly targets $2.5 billion in ad revenue this year and $100 billion by 2030. Jacobson's comments come amid broader industry skepticism about ad-funded models and privacy concerns.
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