Observed Signal · May 31, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
Instagram launches 3 Notes features: Likes, Mentions, Prompts
Instagram is rolling out three new Notes features to boost user interaction: Likes, Mentions, and Prompts. The update, issued by Meta for Instagram, expands the Notes format which has been globally available since January 2023. The features are designed to enhance engagement within Notes: Likes allow users to express appreciation for a Note, Mentions enable tagging friends and fans to surface content and prompt reactions, and Prompts invite followers and other creators to participate by answering questions such as mood, current favorite songs, or preferred Reels. This rollout complements Instagram’s broader creator tooling strategy and ties into the Inspiration Tab in the Professional Dashboard, which provides content ideas and inspiration. Notes remain short text notes that disappear after a period and can be embedded in profiles. The update highlights Meta’s ongoing emphasis on expanding engagement features across Instagram and related creator tools.
Technical Release on a major platform (Instagram/Meta) expanding creator tools and engagement features.
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Key Takeaways & Evidence Grounding
- Instagram rolled out three Notes features: Likes, Mentions, and Prompts.
- The features are intended to boost interaction and engagement within Notes.
- Instagram Notes has been globally available since January 2023.
- Prompts can ask about mood, favorite songs, or preferred Reels to drive participation.
- Mentions allow tagging friends and fans to surface content and elicit reactions.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Grok Bot Searches X, Integrates Rival AI Models
SpaceXAI has enhanced its AI agent Grok Bot with the ability to continuously search and analyze the entire X platform. Users can now deploy the agent for 24/7 social listening, brand monitoring, and trend analysis, similar to Google's Information Agents. Grok Bot will also integrate other AI models from competitors, such as Claude Opus 5.5, Midjourney, and Suno, depending on the task. This move signals a shift towards multi-model AI agents and expands the capabilities of AI-driven social media analytics.
Instagram Edits App Now Supports Carousel Creation
Instagram's Edits app now allows creators to create Carousel posts directly within the app, according to an announcement by Instagram's Creators account via Instagram and Threads. The feature is available immediately for iOS users, with an Android version expected soon. In a broadcast channel, Instagram head Adam Mosseri confirmed that users can mix photos and videos on any slide, connect images across slides, and use the same stickers, text effects, and cutouts used in video editing. This functionality aims to streamline content creation and boost engagement, as Carousels remain a popular format on the platform. Additionally, the Edits AI Assistant, which provides video ideas based on account metrics, is currently available only in the US. Meta continues to enhance its creator tools to support social media marketing efforts.
Global ad market grows 11.9% in 2026; print, TV weak
According to Warc Media's forecast, the global advertising market is set to grow by 11.9% in 2026 to $1.34 trillion, following 10% growth in 2024 and 2025. Key growth drivers include investments in AI and major events like the Olympics and the FIFA World Cup. Social media will see the strongest growth at 21.3% to $394.6 billion, followed by VOD, retail media, search, and DOOH. Traditional media declines: TV down 1.8%, print down 0.9%, and radio down 3.0%. Alphabet, Amazon, and Meta will capture a combined 59.7% of global ad spend outside China. The growth is expected to normalize to 8.4% in 2027 and 7.9% in 2028. AI is reshaping targeting, creative, and campaign optimization, and creating new ad environments like generative search.
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