Observed Signal · Oct 24, 2025 · Product Launch · Source: OnlineMarketing.de · Impact: 1/5 · Sentiment: Neutral
Instagram DMs Add Doodle Drawing with Stickers and Emojis
Instagram has introduced a new Doodle feature for Direct Messages, enabling users to draw directly in chat and to insert stickers and emojis to enrich conversations. The doodle tool appears in the chat interface via a plus symbol, where users can select Draw and choose colors and stroke styles. The feature is described as part of autumn updates, with Halloween-themed fonts, spooky sounds, and restyle options also launching to match the season. The update emphasizes more creative messaging in DMs and notes that the feature will roll out to all users. The article also mentions that Meta’s Threads could receive the doodle option in the future, indicating potential cross-platform adoption within the Meta ecosystem.
Minor feature update in consumer social app; not industry-shifting
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Key Takeaways & Evidence Grounding
- Instagram launches a Doodle feature for Direct Messages
- Users can draw in DMs and insert stickers and emojis
- Access via chat interface by tapping the plus icon and selecting Draw
- Feature will roll out to all users; Halloween-themed options are included
- Meta’s Threads may receive the doodle feature in the future
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Instagram adds voice filters to DMs
Instagram is testing AI-powered voice effects for Direct Messages, enabling users to make voice notes sound like characters such as a chipmunk, alien, demon, robot, underwater, or stadium announcer. In 1:1 and group chats, users record voice messages and apply effects via an in-app editor; recipients can see the effect used and may apply it in their replies. The voice remains bassed on the original tone and emotion while the vocal timbre changes. The process is designed to be simple: open a chat, record, choose an effect, preview, and send. The feature aligns with Meta’s ongoing expansion of messaging capabilities and follows other recent updates in Meta’s ecosystem, though it’s not yet clear which users or markets have access. The article notes that the deployment details are still uncertain.
Google launches unified agentic AI for Gemini
At a Google Cloud event on Thursday, Google announced it is bringing agentic AI to its Gemini assistant, launching a unified agent that can autonomously plan and execute tasks on behalf of users. Aimed initially at businesses, the agent can connect to internal systems and external tools, use custom skills, and even choose from third-party models like Anthropic's Claude. It will have its own Workspace account with an email address, and will write its own audit trail. Early testers include On, Shopify, and PayPal. Gemini has over 1 billion monthly active users, and nearly 90% of Fortune 100 companies use Gemini Enterprise.
AWNY, Jupiter Fest Spotlight Agentic Ads and Open Web
Advertising Week New York and the inaugural Jupiter Festival Miami highlighted the industry's shift toward agentic advertising and anxieties about the open web's future. Major announcements included TikTok's off-platform ad expansion and a new AI shopping agent, Meta's AI campaign assistant testing, and OpenAI's visual ads introduction. Paramount's $110 billion acquisition of Warner Bros. Discovery closed, forming Skydance. Key themes were the threat of AI to publisher traffic, the rise of AI visibility tools, the early stage of agentic media buying, unsolved cross-platform measurement, and the booming sports and retail media sectors. Deals included PubX's acquisition of Compliant and a $5 million Series A, and OpenAI's reported $30 billion round talks with BlackRock and UAE investors.
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