Observed Signal · Sep 12, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Instagram Adds Story Highlights Tab in Profile Grid
Instagram is rollout out a dedicated Story Highlights tab within user profiles, placing Highlights alongside Feed, Reels, and tagged photos. The change, initially announced by Head of Instagram Adam Mosseri and reportedly observed by Matt Navarra via a Threads post from Kim Stavropoulos, aims to prevent Highlights from being buried lower in profiles. The rollout is ongoing, with many users still unable to see the new layout. Highlights themselves are archived stories saved to a profile for long-term visibility for campaigns, FAQs, and other key content. This update accompanies a broader profile redesign, including a vertical 3:4 grid format and integration with other recent changes such as Meta AI Tasks, pinned comments, an updated inbox for DMs, and an iPad app. The described changes are positioned to enhance profile clarity and creator/community tooling across the platform, which Meta notes is growing quickly relative to Facebook.
Technical Release of a Major Platform feature (Instagram) affecting profiles and creator tools.
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Key Takeaways & Evidence Grounding
- Head of Instagram Adam Mosseri announced that Story Highlights would appear in a separate tab on profiles.
- Matt Navarra reported the new Highlights tab appears beside Feed, Reels and tagged photos, based on a Threads post by Kim Stavropoulos.
- Rollout is still in progress and not all users can see the new tab yet.
- Story Highlights are archived stories stored on the profile for long-term visibility for campaigns or FAQs.
- The update is part of broader profile changes, including a 3:4 vertical grid format and other features like Meta AI Tasks, pinned comments, a redesigned DM inbox, and an iPad app.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Instagram lets users add tagged posts to profile grid
Instagram has launched a new feature that allows users to add posts they're tagged in directly to their main profile grid, giving them more control over their profile appearance and simplifying content sharing. The feature can be accessed via DM notifications, the post itself, or the Tagged tab, and also by long-pressing a tagged post to select 'Add to Main Grid'. Once added, these posts can be rearranged using the existing 'Reorder Your Grid' tool and removed at any time without affecting the original post. This update is beneficial for creators and brand collaborations as an alternative to reposting or using 'Invite collaborators'. Announced by Instagram chief Adam Mosseri, it is part of broader profile customization updates, following features like 'First Draft' and 'Replace Audio'.
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