Observed Signal · Jun 3, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Infolinks Names Chao Liao COO and General Manager
Infolinks Media appointed Chao Liao as Chief Operating Officer and General Manager, effective with a news release published June 3, 2026. Liao will lead operational strategy, client operations and integrations, revenue operations, and go-to-market execution as Infolinks scales its premium direct marketplace and omnichannel advertising business across display, video and CTV. He joins from Permutive, where he was VP of Strategy & Operations, and previously held senior revenue and strategy roles at Business Insider and earlier positions at Nativo, BuzzFeed and AOL. Infolinks CEO Bob Regular commented that Liao’s advertiser expertise and operational experience will support the company’s expansion of agency and brand relationships and its focus on transparent, performance-driven advertising solutions.
Leadership hire at an independent AdTech vendor signals investment in scaling a premium marketplace and agency/advertiser relationships but is not broadly industry-shifting.
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Key Takeaways & Evidence Grounding
- Infolinks Media appointed Chao Liao as Chief Operating Officer and General Manager (announcement published June 3, 2026).
- Liao will lead operational strategy, client operations and integrations, revenue operations, and go-to-market execution for Infolinks.
- Prior to joining Infolinks, Liao was VP of Strategy & Operations at Permutive and held senior leadership roles at Business Insider; he also held roles at Nativo, BuzzFeed, and AOL.
- Infolinks positions the hire as part of scaling its premium direct marketplace and omnichannel advertising business across display, video and CTV.
- The announcement was published via PRNewswire and carried by MarTech Series.
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Apple Safari Blocklist Pushes Publishers to Trusted Server
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