Observed Signal · Jun 15, 2026 · Product Launch · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Inclusion List for Programmatic Ads in Switzerland
Digital Ad Trust (DAT) has published an 'Inclusion List' to help advertisers and media agencies run programmatic campaigns in certified Swiss environments. Published on 15 June 2026, the list contains more than 500 certified websites — primarily Swiss publishers plus selected German sites with substantial Swiss inventory — and is available free to download. DAT, founded in 2021 by IAB Switzerland, Leading Swiss Agencies and the Schweizer Werbe-Auftraggeberverband (SWA), certifies inventory for viewability, ad fraud protection and brand safety. DAT President Roland Ehrler said the list increases control and quality in programmatic buying. Certified inventory from the list can also be booked via the OneDSP platform, a partner since November 2025.
A regional industry initiative that improves brand safety and programmatic inventory transparency for Swiss advertisers and agencies; useful operationally but not a major global platform or regulatory change.
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Key Takeaways & Evidence Grounding
- Digital Ad Trust (DAT) published an "Inclusion List" for programmatic advertising on 2026-06-15.
- The Inclusion List includes over 500 certified websites, mainly Swiss media and selected German sites with high Swiss inventory.
- DAT was founded in 2021 by IAB Switzerland, Leading Swiss Agencies and the Schweizer Werbe-Auftraggeberverband (SWA).
- Certification covers viewability, ad fraud protection and brand safety for Swiss ad inventory.
- Certified inventory from the list is bookable via the OneDSP platform; DAT and OneDSP have cooperated since November 2025. The list is free to download.
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IAB Switzerland News: New Press Releases and Event Announcements
The IAB Switzerland news page has been updated with several new press releases and event announcements, including the success of the 2nd Swiss Retail Media Day 2026, the Digital Ad Trust Switzerland Report Q2 2026, the GV 2026 with a new president, the AdEx Benchmark Report 2025, and the IAB GV 2025 with a presidential change. Additionally, new events such as RMD26 and CTVD26 have been added to the event calendar.
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