Observed Signal · Jul 20, 2026 · Leadership Change · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Digital Ad Trust Raises Viewability, New President Named
Digital Ad Trust Switzerland’s general assembly on 29 June 2026 approved governance and quality updates: Urs Flückiger (IAB Switzerland) will succeed founding president Roland Ehrler at the start of 2027, with Ehrler remaining in office until 31 December 2026. The assembly elected two new board members, Jan de Schepper and Yvonne Baumgartner (both representing the Swiss Advertisers Association, SWA), while Roger Harlacher left the board. The minimum visibility requirement for the organisation’s Display certification was raised from 60% to 65% for all new certifications effective 1 July 2026. Founded in 2021 by IAB Switzerland Association, Leading Swiss Agencies and the SWA, Digital Ad Trust Switzerland continues to certify digital ad environments and publishes regular reports on visibility, ad fraud and brand safety.
Regional industry governance change and a raised viewability benchmark affect Swiss publishers, ad networks and certification standards but do not represent a major global platform policy shift.
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Key Takeaways & Evidence Grounding
- General assembly decisions were taken on 29 June 2026 (statement published 20 July 2026).
- Display certification minimum visibility raised from 60% to 65% for all new certifications effective 1 July 2026.
- Urs Flückiger (IAB Switzerland) will become president at the start of 2027; Roland Ehrler remains in office until 31 December 2026 and is retiring.
- Jan de Schepper and Yvonne Baumgartner (both representing the Swiss Advertisers Association, SWA) were elected to the board; Roger Harlacher left the board.
- Digital Ad Trust Switzerland was founded in 2021 by IAB Switzerland Association, Leading Swiss Agencies and the SWA and issues regular reports on visibility, ad fraud and brand safety.
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2 Entities mapped“Urs Flückiger of the IAB Switzerland Association, who already sits on the current board, will succeed as president....”
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Voller Erfolg für den 2. Swiss Retail Media Day 2026 der IAB!
The IAB Switzerland news page has been updated with several new press releases, including the success of the 2nd Swiss Retail Media Day 2026, the Digital Ad Trust Switzerland Report Q2 2026, and the GV 2026 announcement about increased visibility standards and a new president.
IAB Switzerland News: New Press Releases and Event Announcements
The IAB Switzerland news page has been updated with several new press releases and event announcements, including the success of the 2nd Swiss Retail Media Day 2026, the Digital Ad Trust Switzerland Report Q2 2026, the GV 2026 with a new president, the AdEx Benchmark Report 2025, and the IAB GV 2025 with a presidential change. Additionally, new events such as RMD26 and CTVD26 have been added to the event calendar.
Roger Baur Elected IAB Switzerland President
At its Annual General Meeting on 29 June 2026, IAB Switzerland elected Roger Baur — a founding member and its vice president since 2023 — as the new president. Evelin Wachter (COO, Publicis Media Switzerland) was named vice president, and outgoing president Martin Radelfinger was unanimously appointed honorary president. The association highlighted 2025 results including DEX25 (886 attendees, up from 837; revenue +16%) and the launch of several new formats. IAB reported nearly 100 people trained in the IAB Academy in 2025 and announced a broader 2026 programme of eleven events, including the AI conference AIX26 and a CTV Day, plus new AI and leadership courses.
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