Observed Signal · Sep 16, 2015 · Partnership · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Improve Digital & AppNexus Host Women in Tech Event
Improve Digital and AppNexus teamed up to host a Women In Tech networking event at DMEXCO to emphasize diversity in the digital sector. The breakfast session occurs at the AppNexus booth (Hall 7, Booth C026-C028) at 9:30 am on September 17, 2015. Hosts include Improve Digital co-founders Janneke Niessen and Joelle Frijters, alongside AppNexus leaders Doina Harris (VP, Advertiser Technology Group, ATG, EMEA) and Catherine Williams (Chief Data Scientist). The event aims to inspire more young girls and women to pursue tech careers and will be attended by senior professionals across the industry. The collaboration builds on Inspiring Fifty, Niessen’s 2013 pan-European initiative, and AppNexus’s Girls Who Code partnerships, including annual student immersion programs and ongoing mentorship. Niessen has also launched a tech-focused novel, Project Prep, in June 2015 to encourage girls into tech.
Diversity-focused industry collaboration involving two AdTech leaders and youth programs.
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Key Takeaways & Evidence Grounding
- Improve Digital and AppNexus co-host a Women In Tech networking event at DMEXCO on 17 September 2015.
- Breakfast event will be held at the AppNexus Booth, Hall 7, C026-C028, at 9:30 am.
- Event hosted by Janneke Niessen and Joelle Frijters (Improve Digital) with Doina Harris and Catherine Williams (AppNexus).
- AppNexus partners with Girls Who Code; hosts 20 high school students annually in the Summer Immersion Program; over 50 AppNexus employees participated in 2015.
- Inspiring Fifty was launched by Niessen and Frijters in 2013; Niessen released the novel Project Prep in June 2015.
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