Observed Signal · May 12, 2026 · Hiring · Source: Adweek · Impact: 2/5 · Sentiment: Neutral
Ian Colley Named DeepIntent Chief Marketing Officer
DeepIntent has appointed Ian Colley — most recently CMO of The Trade Desk — as its new chief marketing officer, effective late April 2026. Colley will oversee marketing and communications at the healthcare-focused demand-side platform and report to founder and CEO Chris Paquette. He succeeds Adam Kapel, who left DeepIntent in 2024. Colley brings more than three decades of marketing and communications experience, including seven years at The Trade Desk and earlier roles at IBM. The hire comes as the U.S. government weighs potential restrictions on pharmaceutical advertising that could affect more than $10 billion in annual ad spending.
Leadership hire at a healthcare-focused DSP is notable for company positioning and marketing strategy but is not industry-shifting; context around potential pharma-ad regulation adds relevance.
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Key Takeaways & Evidence Grounding
- DeepIntent appointed Ian Colley as chief marketing officer, effective late April 2026.
- Ian Colley most recently served as CMO of The Trade Desk and has over three decades of marketing experience.
- Colley will report to DeepIntent founder and CEO Chris Paquette.
- Colley succeeds Adam Kapel, who left DeepIntent in 2024.
- DeepIntent is described as a healthcare-focused demand-side platform (DSP).
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Former Trade Desk CMO Joins DeepIntent
Ian Colley, former chief marketing officer of The Trade Desk, left TTD in April and has joined healthcare-specialist DSP DeepIntent as its CMO. Colley says he chose DeepIntent because healthcare programmatic advertising can drive commercial insights that help bring treatments to market. The article notes The Trade Desk faced a Publicis-commissioned audit and client warnings in March that later led to a joint statement and Publicis re-adding TTD to its approved vendor list. DeepIntent, a US-focused DSP with roughly 400 employees, has launched products including a cloud platform called Helix AI and aims to evolve from a DSP into a planning platform for big pharma using agentic AI.
Three Senior Executives, Including Ian Colley, Exit The Trade Desk
The Trade Desk confirmed that three senior executives are leaving the company. Ian Colley, who served as chief marketer and executive vice president, announced his departure after more than seven years and said he will pursue a new opportunity. Colley will be replaced by Anna Sayre, who has worked in marketing at The Trade Desk for a similar length of time. The announcement was made to Adweek; the article does not name the other two departing executives or provide additional details about timing or succession for roles beyond Colley’s marketing role.
The Trade Desk Adds Penry Price to Board
The Trade Desk appointed advertising executive Penry Price to its board of directors on July 13, 2026. Price brings more than two decades of marketing and ad‑tech experience — including senior roles at LinkedIn, Dstillery and Google — and is co‑founder of workflow‑intelligence firm 37Arc and founder/managing partner of Charcoal Advisors; he has also served on Church & Dwight’s board. His track record includes a key role at Google in the company’s $3.1 billion DoubleClick acquisition. Price joins as The Trade Desk faces a wave of high‑profile departures and a near 73% year‑over‑year stock decline, erasing roughly $60 billion in market value since late 2024. CEO Jeff Green praised Price’s marketer‑first leadership and AI expertise, framing the appointment as bolstering the board as AI reshapes advertising and supports the open internet.
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