Observed Signal · May 13, 2026 · Event Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
IAB Switzerland launches AI breakfast series
IAB Switzerland has launched AIX26, a new breakfast event format focused on artificial intelligence. The association held the inaugural AIX breakfast in Zurich (Razzia) on 13 May 2026 with about 70 industry professionals attending. The programme featured presentations on AI trends for 2026, survey results on AI adoption in Switzerland, the position of traditional media regarding AI and content monetization, and the transformation of marketing through automation. The event was organised by IAB Switzerland’s in‑house AI working group and the association says the AIX series will continue with further events later in 2026.
Local industry event launching an AI-focused series by IAB Switzerland; informative for Swiss AdTech/MarTech professionals but not industry-shifting.
Track IAB Switzerland Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- IAB Switzerland launched a new AI-focused event format called AIX26.
- The first AIX breakfast took place in Zurich (Razzia) on 13 May 2026 with around 70 attendees.
- Speakers included Jochen Witte (Fumu), Henning Gronki and Moritz Schneider (Mediaschneider), Lukas Görög (AI Academy) and Michelle Scholz (Jung von Matt Tech).
- Presentations covered AI trends for 2026, survey results on AI usage in Switzerland, media handling of AI and content monetization, and marketing transformation via automation.
- The event was organised by IAB Switzerland’s AI working group and the AIX series will continue with additional events within 2026.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
IAB Switzerland News: New Press Releases and Event Announcements
The IAB Switzerland news page has been updated with several new press releases and event announcements, including the success of the 2nd Swiss Retail Media Day 2026, the Digital Ad Trust Switzerland Report Q2 2026, the GV 2026 with a new president, the AdEx Benchmark Report 2025, and the IAB GV 2025 with a presidential change. Additionally, new events such as RMD26 and CTVD26 have been added to the event calendar.
Voller Erfolg für den 2. Swiss Retail Media Day 2026 der IAB!
The IAB Switzerland news page has been updated with several new press releases, including the success of the 2nd Swiss Retail Media Day 2026, the Digital Ad Trust Switzerland Report Q2 2026, and the GV 2026 announcement about increased visibility standards and a new president.
Swiss Retail Media Day draws industry experts
IAB Switzerland held its second Swiss Retail Media Day at the Volkshaus in Zurich, bringing together over 100 advertising and media professionals. The conference featured keynote speeches and panel discussions from experts across Switzerland and Germany. Daniel Knapp, Chief Economist at IAB Europe, opened with 'The State of Retail Media.' Markus Caspari of Dentsu Germany discussed retail media and AI commerce. Swiss market perspectives were provided by representatives from Migros, Post Futurum, and Ringier Advertising. Later sessions covered practical applications such as the role of retail media in the marketing mix, measurability, and in-store retail media, with presentations from MediaMarkt, OBI Advertising, and One Tech Group. The event concluded with a panel moderated by the co-leads of the IAB retail media working group, featuring speakers from Henkel, Brack.Alltron, MediaMarkt, and Ringier.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.