Observed Signal · Aug 26, 2021 · Editorial / Opinion · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
How to make MarTech more diverse and female
A German opinion piece discusses how to improve gender diversity in the tech and MarTech sectors, arguing that diverse teams boost innovation and performance. It highlights that in German agencies, 60% of staff are women but only 18% hold leadership roles, and that in 2020 only 28% of leadership positions in German companies were women. The article notes a persistent gender pay gap of 18% and references a study from Charta der Vielfalt showing that most companies see benefits from diversity (77% report creativity gains, 76% report openness/learning gains) while a minority (23%) see no advantages. It suggests concrete steps: equal parental leave, expanded childcare, flexible working, and an inclusive culture to attract and advance women in tech, alongside broader societal efforts such as education and role models.
Diversity-focused industry commentary with relevant stats; moderate industry relevance
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Key Takeaways & Evidence Grounding
- Germany Agencies: 60% female workforce; only 18% of leadership are women.
- In 2020, 28% of leadership positions in German companies were held by women.
- Gender pay gap remains 18%.
- Charta der Vielfalt: 77% see creativity benefits from diversity; 76% see openness/learning benefits.
- 53% of employees feel not taken seriously at work.
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