Observed Signal · Aug 4, 2026 · Rebranding · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
House of Deep Rebrands Zurich Label D’Constructed
Zurich fashion label D’Constructed is receiving a comprehensive rebrand led by agency House of Deep. The redesign centers on a modular logo system that uses the space between “D’” and “CONSTRUCTED” as a variable area for typography or icons, introduces a lion mark referencing the Zurich coat of arms, a custom corporate typeface, and a brand book that governs applications across touchpoints. The project also includes a campaign concept for launch. The new visual identity is scheduled to be rolled out in autumn 2026. Credits list responsible contacts at both D’Constructed and House of Deep.
Agency-led rebrand for a single D2C fashion label; relevant to brand and creative services but limited broader AdTech/MarTech impact.
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Key Takeaways & Evidence Grounding
- Zurich-based fashion label D’Constructed commissioned a comprehensive rebranding.
- The rebrand was executed by the agency House of Deep.
- Core element is a modular logo system using the space between “D’” and “CONSTRUCTED” as a variable area.
- A lion mark referencing the Zurich coat of arms was developed as the central brand symbol.
- The project includes a custom corporate typeface, a brand book, and a launch campaign; rollout planned for autumn 2026.
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