Observed Signal · Jul 16, 2026 · Partnership · Source: Meedia · Impact: 3/5 · Sentiment: Positive
HIT deploys digital Citylights with DIGOOH and Inovisco
DIGOOH Media GmbH will equip nearly 100 HIT supermarkets (part of Dohle-Handelsgruppe) across Germany with 75‑inch Digital City-Light Poster (DCLP) Welcome Screens in store entrances. The rollout is scheduled to be completed by 2026-08-31, with locations mainly in North Rhine-Westphalia and southern/southwestern Germany. The displays will be used for store communications, local promotions and national advertising; DIGOOH handles installation, operation and maintenance. Inovisco Mobile Media GmbH will act as the central booking hub for national campaigns, accepting insertion orders or programmatic buys via common DSPs. The new sites join the Retail Media Alliance, which DIGOOH says expands its DCLP portfolio to more than 2,500 Welcome Screens in grocery retail.
Adds nearly 100 in‑store DOOH screens in a grocery chain and integrates those locations into the Retail Media Alliance, increasing in‑store inventory and programmatic booking opportunities for retail media buyers.
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Key Takeaways & Evidence Grounding
- DIGOOH Media GmbH will install a 75‑inch Digital City‑Light Poster (DCLP) Welcome Screen in nearly 100 HIT supermarkets.
- The rollout of the DCLP screens at HIT stores is planned to be completed by 2026-08-31; locations are mainly in North Rhine‑Westphalia and southern/southwestern Germany.
- Inovisco Mobile Media GmbH will serve as the central booking hub for national campaigns; bookings are possible via Insertion Order or programmatic through standard DSPs.
- DIGOOH is responsible for installation, operation and maintenance of the displays.
- The new DCLP locations are part of the Retail Media Alliance (RMA); DIGOOH states its DCLP portfolio now exceeds 2,500 Welcome Screens in grocery retail.
Connected Companies & Entities
1 Entity mapped“The Retail Media Alliance is a coalition of DIGOOH Media, Inovisco Mobile Media, EMSU and Verve Retail Media (with the brands Viewento and a...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Hit installs digital screens to boost retail media
German grocer Hit is equipping stores across Germany with digital advertising screens, deploying them in the entrance areas of nearly 100 branches. The new displays will be integrated into the Retail Media Alliance network, expanding the alliance's marketing environment across Hit's full-assortment stores. The article was published by Lebensmittelzeitung (DFV Mediengruppe) on 2026-07-16.
Germany Unveils Largest DOOH Screen at Hamburg Hauptbahnhof
Ströer plans Germany's largest DOOH screen at Hamburg Hauptbahnhof, a transit hub with more than half a million daily visitors. The 38-meter-wide by 9-meter-tall display, named 'The Whale', will be embedded in the Public-Video-Giant-Netzwerk of oversized DOOH surfaces for indoor and outdoor use. The installation will show ten-second moving-image spots, up to 20 repetitions per hour, and will support day-specific creative changes as well as editorial content such as news and weather data. Alexander Stotz, CEO of Ströer Media Deutschland, describes the project as an innovation at the intersection of monument protection, digitization, and high-traffic venues, aiming to make digital outdoor advertising an immersive brand experience. The project extends Ströer's DOOH expansion, following the recent addition of a roughly 100-square-meter LED screen at Cologne's Lanxess Arena to the portfolio, signaling continued digitization of public spaces in Germany.
VIOOH Partners with ISM to Programmatic DOOH in Germany
On 26 January 2026 VIOOH announced a strategic partnership with ISM Intelligent Signage for Media to expand programmatic digital out-of-home (DOOH) inventory across Germany. The deal opens programmatic access to 784 75"–85" digital screens located across ISM’s nationwide gas station network (Shell forecourts), delivering roughly 200–204 million monthly impressions with coverage in Berlin, Munich, Hamburg, Cologne and other cities. The placement includes forecourt 'hi-light' screens visible during refuelling and shop entry, intended to provide multi-touchpoint exposure. VIOOH said integration into its supply-side platform will give advertisers programmatic buying, targeting and measurement capabilities, while ISM highlighted access for international buyers. The announcement included quotes from Gavin Wilson (VIOOH) and Nico Grüßinger (ISM) describing improved flexibility, precision targeting and measurable campaign impact.
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