Observed Signal · Jun 15, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Highwire Appoints Kelly Losko as Chief Financial Officer
Highwire, a strategic marketing and communications agency, appointed Kelly Losko, CPA, as Chief Financial Officer on June 15, 2026. The hire comes amid a period of expansion for the firm that included the January 2026 acquisition of The Bliss Group, the launch of Highwire Health, and the rollout of AcroAI, Highwire’s proprietary agentic AI platform. Losko brings over two decades of finance leadership in agency environments, having served as Global CFO at Forsman & Bodenfors New York and CFO, North America at OLIVER Agency. Highwire says the appointment is intended to strengthen the company’s financial infrastructure to support continued growth across its six sector practices and an expanded team of more than 250 professionals in North America.
Agency leadership hire that strengthens financial infrastructure during a period of growth (acquisition, new practice, proprietary AI). Relevant to agency market dynamics but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Highwire named Kelly Losko, CPA, as Chief Financial Officer (announcement dated 2026-06-15).
- Highwire acquired The Bliss Group in January 2026.
- Highwire launched AcroAI, a proprietary agentic AI platform used across the agency’s workflow.
- Highwire launched Highwire Health, a unified healthcare marketing and communications practice.
- The combined firm now comprises more than 250 professionals across North America and six sector practices.
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