Observed Signal · Aug 24, 2026 · Partnership · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Happybrush launches first TV spot with Manuel Neuer
Happybrush has released its first TV commercial featuring footballer Manuel Neuer following an investment by Seven Ventures, the investment arm of Pro Sieben Sat 1. The 15-second spot positions brushing teeth as part of a high-performance daily routine and uses Neuer as a testimonial and strategic partner involved in product and brand development. The campaign will air on Pro Sieben Sat 1 channels and be extended via Happybrush's social channels, online marketing and at point-of-sale. Seven Ventures invested in Happybrush in June with a gross media volume in the mid single-digit million euro range.
A broadcaster-backed investment and celebrity-fronted TV campaign shows a media-investor growth play for a D2C oral-care brand, relevant to media strategy and broadcaster commercial partnerships but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Happybrush released a 15-second TV commercial starring Manuel Neuer.
- Seven Ventures (the investment arm of Pro Sieben Sat 1) invested in Happybrush in June with a gross media volume in the mid single-digit millions of euros.
- Manuel Neuer serves as both testimonial and strategic partner, participating in product and brand concept development.
- The campaign will run on Pro Sieben Sat 1 channels and be extended via Happybrush's social media, online marketing and at point-of-sale.
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Seven.One Media launches AdManager for SMEs in Germany
Seven.One Media, the advertising arm of ProSiebenSat.1, has launched 'AdManager', a self-service tool enabling small and mid-sized companies to plan and execute addressable TV campaigns on connected TVs. The tool, already used by MFE clients in Italy and Spain, lowers the entry barrier to TV advertising for smaller businesses. Advertisers can book L-shaped SwitchIn formats and target audiences using various criteria, with regional targeting options. A real-time dashboard allows campaign performance tracking and optimization. The launch is supported by a promotional campaign across ProSiebenSat.1 channels and digital platforms. Nicola Lussana, Seven.One Media CEO, emphasized the Mittelstand's importance as a growth engine and the tool's role in democratizing access to Big Screen advertising.
Sparkassen and Scholz & Friends launch branded miniseries
The Sparkassen-Finanzgruppe and its lead agency Scholz & Friends have launched a five-part branded-entertainment miniseries called "Die Neusparer". The fictional streaming format, featuring musician Mark Forster as himself, is intended to promote modern investing and the Sparkassen depot product S‑Neo under the campaign themes "Mission neues Sparen" and the claim "Dein Geld verdient Besseres." The series will be distributed via streaming services and social channels and forms the core of a cross-media campaign including CTV/Addressable TV, linear TV, out-of-home, print, POS, display and social media assets.
Chase launches in Germany with 50s TV campaign
JPMorganChase’s retail brand Chase has launched in Germany with a broad multimedia marketing push that premiered a 50‑second TV spot on 21 June 2026. The launch campaign, aimed at driving awareness for an initial Tagesgeld (savings) product offering a 4% interest rate, runs on commercial channels (RTL, ProSieben, Vox, Sat.1, Kabel Eins) and public broadcasters (ARD, ZDF), and is supported by online video placements (YouTube, Amazon Prime, Disney+, Joyn, Netflix, RTL+, MagentaTV) and out‑of‑home ads in major German cities. Media duties are handled by EssenceMediacom, creative by Accenture Song; Droga5, FleishmanHillard and OMG Fuse are also part of the German agency setup. The campaign features footballer Thomas Müller and is scheduled to run at least until the end of the year; Chase plans to expand its German product range through 2028. The article was published on 2026-06-22.
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