Observed Signal · May 15, 2023 · M&A - Completed · Source: Trending Topics · Impact: 2/5 · Sentiment: Positive
Happy Plates acquires recipe site ichkoche.at after funding round
Austrian startup Happy Plates has acquired the large recipe portal ichkoche.at from media house Styria. The acquisition follows a funding round at the end of 2022, with investors including SQUER Invest. Happy Plates, which started as a recipe site with supermarket integration, has developed a B2B technology called HappyCart that allows publishers to integrate shopping services. The company plans to modernize ichkoche.at and integrate HappyCart, enabling users to order ingredients directly from retailers like REWE, Spar, and Gurkerl.at. Happy Plates also aims to expand its Happycart Ad Network and attract further publisher partners.
Regional acquisition in the recipe/retail media space, expanding a startup's reach but with limited global impact on the AdTech industry.
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Key Takeaways & Evidence Grounding
- Happy Plates acquired the recipe portal ichkoche.at from Styria.
- The acquisition price was not disclosed.
- Happy Plates raised a million-euro funding round from investors including SQUER Invest.
- ichkoche.at attracts about 1.5 million unique clients per month.
- Happy Plates' B2B technology HappyCart enables publishers to integrate ordering services into their sites.
Connected Companies & Entities
1 Entity mapped“vom Medienhaus Styria gekauft...”
Ontology Mapping & Concepts
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