Observed Signal · Apr 14, 2022 · Study · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Haiilo study: Employee engagement wins talent
A joint Haiilo and Trendbüro study examines how employee engagement influences retention and business outcomes in the modern workforce. It highlights Millennials' priorities—work-life balance, meaningful work, and wellbeing—and emphasizes engagement as more than benefits and pay. The research shows 51% of workers are not engaged and 13% are actively disengaged, with engagement in 2020 globally at 20%. The study links engagement to lower turnover costs (average replacement cost about $4,129) and to higher performance, noting engaged employees are about 17% more productive and have 41% fewer sick days. Additional benefits include a 561% increase in brand reach when employees advocate for their employer, and up to 20% higher profits for highly engaged companies. Four drivers are identified: value-based culture, work-life harmony, trustworthy leadership, and holistic growth.
Not directly related to AdTech/MarTech; general workforce engagement insights.
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Key Takeaways & Evidence Grounding
- Haiilo and Trendbüro conducted a study on employee engagement and retention.
- 51% of workers are not engaged; 13% are actively unengaged.
- Global engagement declined to 20% in 2020 amid the pandemic.
- Average cost to replace an employee is about $4,129.
- Engaged employees are 17% more productive and have 41% fewer sick days; advocacy yields 561% more reach; high engagement can boost profits by up to 20%.
Connected Companies & Entities
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Retailers can boost holiday checkout joy with relevant offers
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