Observed Signal · Sep 24, 2026 · Agency Retention · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Gut Retains Tim Hortons Canadian Creative Account After Review
Advertising agency Gut has retained the Canadian creative account for Tim Hortons after a competitive review that narrowed to three agencies. Gut has been the agency of record since July 2021, following collaboration since 2018, and has run celebrity-driven campaigns with Justin Bieber. Tim Hortons' CMO, Hope Bagozzi, praised Gut as a 'great partner' with a 'real ability to evolve and push our brand work forward.' The review covered only the Canadian market. Tim Hortons, owned by Restaurant Brands International, reported $2 billion in U.S. sales last quarter, up 4% year-over-year, while Canadian sales grew only 0.1%.
Agency retention news is relevant to the advertising industry but is a routine business update without major industry impact.
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Key Takeaways & Evidence Grounding
- Gut retained Tim Hortons' Canadian creative account after a competitive review involving three agencies.
- Gut has been Tim Hortons' agency of record since July 2021, with collaboration since 2018.
- Tim Hortons CMO Hope Bagozzi praised Gut's partnership and ability to evolve the brand.
- Tim Hortons reported $2 billion in U.S. sales last quarter, up 4% year-over-year.
- Tim Hortons' Canadian sales rose only 0.1% in the same period.
Connected Companies & Entities
1 Entity mapped“Owned by parent company Restaurant Brands International, Tim Hortons posted $2 Billion in U.S. sales last quarter....”
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Related Market Signals & Shifts
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