Observed Signal · Mar 17, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Google Tests More Like This Carousel Next to SERPs
Google is conducting a desktop search experiment that adds a 'More Like This' content carousel next to organic results. The feature appears via a star icon beside each result; clicking it opens a carousel of contextually related sources. The test was spotted by SEO expert Brian Freiesleben and documented on Twitter, noting the layout appeared on page 1 for some users. The article's authors could not reproduce the feature at the time and observed it only in certain instances. If Google rolls this out broadly, publishers could see changes in traffic and CTR as users encounter additional related sources adjacent to search results. The concept resembles content-discovery elements seen in other search experiences and follows recent desktop updates like favicons and site names displayed above URLs.
Technical release/test by Google could impact desktop SERP UX and content discovery in AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Google is testing a desktop search feature that adds a 'More Like This' content carousel next to organic results.
- A star icon next to results triggers the carousel of thematically related sources.
- SEO expert Brian Freiesleben reported the test on Twitter (March 11, 2023).
- The reporting authors could not reproduce the feature and it appeared on page 1 for some users.
- If deployed widely, the feature could drive additional traffic and higher CTR for source pages.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Grok Bot Searches X, Integrates Rival AI Models
SpaceXAI has enhanced its AI agent Grok Bot with the ability to continuously search and analyze the entire X platform. Users can now deploy the agent for 24/7 social listening, brand monitoring, and trend analysis, similar to Google's Information Agents. Grok Bot will also integrate other AI models from competitors, such as Claude Opus 5.5, Midjourney, and Suno, depending on the task. This move signals a shift towards multi-model AI agents and expands the capabilities of AI-driven social media analytics.
OpenAI defends advertising in ChatGPT for humanity's benefit
At Advertising Week New York, OpenAI's VP of monetization partnerships, Samantha Jacobson, defended the company's move to introduce ads in ChatGPT, framing it as a way to make AGI benefits accessible to all, since not everyone can pay for subscriptions. She emphasized consumer trust as paramount, even at the expense of revenue, and contrasted ChatGPT's intent-based advertising with traditional demographic targeting, which she called 'creepy.' OpenAI's ad business has grown rapidly: ads launched in February, a self-serve ad manager in the US in May, and by late August reached a $1 billion annualized run rate, with tens of thousands of advertisers in over 40 countries. The company reportedly targets $2.5 billion in ad revenue this year and $100 billion by 2030. Jacobson's comments come amid broader industry skepticism about ad-funded models and privacy concerns.
Microsoft Unveils Hybrid Intelligence, Open-Weight AI, RTX Hardware
Microsoft is repositioning Windows as a platform for 'hybrid intelligence,' enabling AI agents to run locally on PCs or in the cloud. The company announced the general availability of Microsoft Execution Containers (MXC), which sandbox agent execution and control access to files and networks, with support from Codex, GitHub Copilot, OpenClaw, and others. New AI models, including Microsoft's MAI Code 1.1 Flash, Nvidia's Nemotron, and DeepSeek V4 Flash, will run locally on RTX Spark devices, including the Surface Laptop Ultra (available for pre-order at $2,599). Copilot is gaining access to local files and system actions on Copilot+ PCs, rolling out in the coming months. Microsoft is diversifying its AI partnerships beyond OpenAI, building its own models, and aiming to regain trust after past missteps by emphasizing security and on-device processing.
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