Observed Signal · Mar 29, 2023 · Policy Update · Source: OnlineMarketing.de · Impact: 5/5 · Sentiment: Neutral
Google blocked over 5.2B ads in 2022
Google's Ads Safety Report for 2022 shows a continued push to remove ads and accounts that violate policies, with 29 new guidelines added to strengthen protections. The company blocked more than 5.2 billion ads in 2022 (over 9,000 per minute) and restricted 4.3 billion more, while over 6.7 million advertiser accounts were removed for serious violations. More than 1.5 billion pages were affected by ad removals, up from 1.7 billion publisher pages in 2021. The majority of blocked ads stemmed from misuse of Google's Ad Network, and more than 560 million ads were blocked for trademark violations. Google also highlighted ongoing efforts to increase transparency, including updates to the Ads Transparency Center and potential support for a blue verification signal for advertisers. The report notes extended review procedures for financial services to 10 additional countries and strengthened protections for users under 18.
Major platform policy update and safety enforcement disclosure from Google with large-scale impact on advertising ecosystem.
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Key Takeaways & Evidence Grounding
- 5.2 billion ads blocked in 2022 (vs 3.4 billion in 2021)
- Over 6.7 million advertiser accounts removed for serious violations
- 4.3 billion ads were restricted
- Over 1.5 billion pages affected by ad removals
- 29 new or updated guidelines for advertisers and publishers
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Google Blocks Billions of Ads in 2025
Google's Ads Safety Report 2025 shows the company blocked or removed more than 8.3 billion ads and suspended 24.9 million advertiser accounts. Google says it now detects over 99% of policy-violating ads before they are served by shifting checks earlier in the submission process and using Gemini models that analyze campaign context and hundreds of billions of signals. The report also states false-positive account suspensions fell by 80% year-over-year and that Google processed roughly four times as many user reports as the prior year. The company frames the changes as increased precision and earlier intervention to combat scalable fraud enabled by generative AI, while acknowledging greater advertiser dependence on proprietary model-based decisions.
US Government Excludes Microsoft from Visa Program
The US government has barred Microsoft from participating in the permanent residency process for foreign workers with H-1B visas, accusing the company of abusing the program. Vice President JD Vance stated that Microsoft laid off 6,000 American employees last year while benefiting from 6,300 H-1B visa holders. The Department of Labor, led by Keith Sonderling, will not accept new permanent residency applications from Microsoft, as well as several consulting firms and Adobe. This action comes weeks before the midterm elections and reflects the Trump administration's broader criticism of the H-1B program, which it claims disadvantages American workers. Microsoft has not yet responded. The move could impact the tech industry's ability to retain skilled foreign talent.
Amazon unveils new Alexa tablets with AI and Google Play
Amazon has announced a new generation of tablets under the Alexa brand, including the Alexa Tablet 12 Pro, Alexa Tablet 11, and Alexa Tablet 8. All devices run on Android, integrate the AI assistant Alexa+, and for the first time offer direct access to the full Google Play Store, allowing users to install apps like YouTube, Netflix, and Gmail alongside Amazon services. The tablets feature various screen sizes, processors, and battery lives, with prices starting at $229.99. A special Kindle reading mode and new kids' models with parental controls have also been introduced. Sales begin in North America on October 8, with shipping from October 14, and European availability, including Germany, starts October 19.
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