Observed Signal · Oct 15, 2025 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 5/5 · Sentiment: Positive
Google Ads API v22: New Features and Enhancements Unveiled!
Google announced v22 of the Google Ads API, publishing updated client libraries and code examples. Key additions include Smart Bidding Exploration support for Target ROAS bidding on Search with time-segmented diversity metrics; expanded DemandGen campaign support (new asset generation automation and bidding strategies); a beta AssetGenerationService that generates text and image assets via generative AI; enhancements to Performance Max campaign automation and reporting (including a feed_types field and new reporting segments); and new bidding goals for App campaigns for installs (ACi) to enable optimization without a specified target. The post links to release notes, upgrade guides, API reference, and a diff between v22 and v21, and invites developers to a release walkthrough event on October 16th.
Technical release of a major platform's API (Google Ads API v22) introduces generative AI asset generation and multiple campaign/bidding feature changes that require client library upgrades and affect developer integrations across the advertising ecosystem.
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Key Takeaways & Evidence Grounding
- Google announced v22 of the Google Ads API and published updated client libraries and code examples.
- v22 adds Smart Bidding Exploration support for Target ROAS on Search, allowing retrieval of time-segmented diversity metrics.
- A beta AssetGenerationService was introduced to generate text and image assets using generative AI.
- v22 includes improvements for DemandGen and Performance Max campaigns, such as new asset automation, image enhancement/extraction settings, added reporting segments, and a feed_types field.
- New bidding goals for App campaigns for installs (ACi) were added to allow optimization without specifying a target.
Connected Companies & Entities
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Recent verified developments and strategic activity across this market segment.
Google Ads API v23: New Features and Faster Releases!
Google announced v23 of the Google Ads API, the first release of 2026 and part of a move to a faster release cadence. Updated client libraries and code examples have been published and some v23 features require client upgrades. Key additions include ad network type breakdowns for Performance Max campaigns; more granular invoice details via InvoiceService.ListInvoices (campaign-level cost breakdown, itemized regulatory costs, adjustments) when include_granular_level_invoice_details is set; new Campaign.start_date_time and Campaign.end_date_time fields replacing date-only fields; store location details accessible via PerStoreView; and a new LIFE_EVENT_USER_INTEREST dimension for AudienceInsights and ContentCreatorInsights. The release also adds surfaces in ReachPlanService.GenerateConversionRates for Demand Gen and a generative-AI-backed AudienceInsightsService.GenerateAudienceDefinition to translate free-text audience descriptions into attributes. A walkthrough event on Discord and developer resources were provided.
Google Ads API v23.2 Released
Google announced v23.2 of the Google Ads API, a technical release that adds new resources, metrics and service enhancements. Notable additions include a VideoEnhancement resource (which flags Google-generated vs advertiser-provided video enhancements), a read-only AppTopCombinationView for App campaign asset-combination insights, a HotelSettingInfo.disable_hotel_setting field for Demand Gen campaigns, and a new metric (biddable_indirect_install_first_in_app_conversion_micros) on Campaign, Customer and AdGroup resources. The release also includes enhancements to ContentCreatorInsightsService and ReachPlanService. Google published updated client libraries and code examples and requires users to upgrade client libraries and client code to use v23.2. A live walkthrough was scheduled (Discord and YouTube Live, March 26), and the post was authored by Anash P. Oommen of the Google Ads API Team.
Google Ads API v24.2 Released
Google announced the v24.2 release of the Google Ads API (published 2026-06-25). The minor release includes security updates, multi-party approvals (MPA) to require secondary admin approval for sensitive account actions, and AI-transparency features that expose SyntheticContentInfo and SyntheticContentAttestation on Asset and Ad resources so advertisers and Google systems can attest to AI-generated creatives. Reporting and asset enhancements include Performance Max placement segmentation by ad_network_type, YouTube brand channel links, automatic landing-page text generation, and new experiment types (Campaign Mix Experiments and Performance Max feature testing). Google also published updated client libraries, revamped release notes and deprecation guidance, and released minor versions v23.3, v22.2 and v21.2 with early interfaces for synthetic content attestation.
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