Observed Signal · Apr 30, 2026 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Positive
Google Ads API expands product reporting June 15, 2026
Google announced that starting June 15, 2026 the Google Ads API will broaden product reporting to include data from all Performance Max networks and provide more comprehensive metrics across campaign types and channels (Performance Max, Shopping, Video, App, Demand Gen). Cost and conversion metrics for shopping_product will begin returning data for Video, Demand Gen and App campaigns (previously limited). All campaigns using Google Merchant Center will return results via shopping_performance_view, and Performance Max will expose all networks in that view — which may cause a one-time increase in reported product metrics. The expanded data will be available only for queries covering June 15, 2026 onward; historical requests for prior dates will not include the new metrics.
Technical release from a major ad platform (Google) that changes API reporting and measurement across Performance Max and other campaign types, affecting how advertisers and platforms interpret product-level metrics.
Track Google Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Google Ads API will start returning expanded product reporting data on June 15, 2026.
- shopping_product metrics (including Cost and Conversions) will include data from Video, Demand Gen, and App campaigns, not only Shopping and Performance Max.
- All campaign types that use Google Merchant Center will return results via shopping_performance_view for consistent reporting.
- Performance Max campaigns will begin returning all networks in shopping_performance_view, which may cause a one-time increase in product reporting metrics.
- Historical API requests for dates prior to June 15, 2026 will not contain the expanded data.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Google Ads Unveils Channel-Level Reporting for Enhanced Campaign Insights
Google announced channel-level reporting for Performance Max campaigns as part of the Google Ads API v23 release. Developers can now retrieve performance metrics broken down by channel (Google Search, Search Partners, Gmail, YouTube, Display, Discover, Maps) at the campaign, asset group, and asset levels. The API will return specific channel enum values instead of the previous generic MIXED value; asset-group-level reporting is available only via the API (not the Google Ads web UI). Channel-level performance data will be available for dates on or after June 1, 2025. The announcement advises developers to upgrade client libraries to v23 and to prepare reporting systems for the new enum values, and highlights that v22 segmentation fields ad_using_product_data and ad_using_video can be combined with the new channel breakdowns for more granular insights.
Google Ads API v24 Released
Google announced v24 of the Google Ads API on 2026-04-22. The release adds support for "Conversions with cart data," including a new CartDataSalesView resource and product_sold segments (for example product_sold_brand), plus new "all" non-biddable metrics such as all_cost_of_goods_sold_micros. The ShoppingPerformanceView can now use a conversion_attribution_event_type segment to distinguish click- vs view-attributed cart data. Google published updated client libraries and code examples and recommends upgrading client libraries and code. Several API surface refactors require code changes: video content exclusion settings moved to the customer level; AudienceInsightsService and ReachPlanService fields were reorganized; ContentCreatorInsightsService removed is_brand_connect_creator in favor of partnership_opportunities (CREATOR_PARTNERSHIPS); KeywordPlanIdeaService forecasting was unified; and other field/segment removals and behavioral changes (for example ShareablePreviewService no longer uses partial failure). Live walkthrough events were scheduled for April 23, 2026. Author: Anash P. Oommen, Google Ads API Team.
Google Ads Scripts Get Merchant API April 22, 2026
Google announced that the Content API for Shopping will be replaced by a new Merchant API, with the Content API sunsetting on August 18, 2026. The Google Ads scripts editor will begin rolling out support for the Merchant API on April 22, 2026. The Merchant API uses a modular, sub-API design and adds features including the Google Product Studio API (generative AI), Reviews APIs, Notifications API, expanded data-source management (supplemental product data, local and regional inventory, promotion data), and omnichannel support with a legacy_local compatibility flag. The Merchant API will be available as an Advanced API in the Google Ads scripts editor; Google published a migration guide and invited developers to discuss the change in its Advertising and Measurement Community Discord.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.