Observed Signal · Apr 11, 2023 · Technical Release · Source: CMSWire · Impact: 4/5 · Sentiment: Positive
Google Adds Looker Data Blending and BigQuery Export for Search Console
Google announced new integrations between Search Console and its data platforms Looker and BigQuery. Looker now includes a no-code data blending feature, while BigQuery offers direct daily bulk export of Search Console performance data. These capabilities let marketers combine search metrics with other KPIs, apply multiple filters simultaneously, and run complex SQL queries for deeper SEO analysis. Daily exports can take up to 48 hours to activate, and anonymized queries are excluded for user privacy. The article provides practical guidance on using Looker's blend function and BigQuery's analytical features to extend the capabilities of native Search Console reports.
Google expands Search Console interoperability with Looker and BigQuery, enabling deeper SEO analytics and cloud data workflows for marketers relying on Google's stack.
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Key Takeaways & Evidence Grounding
- Google introduced a new data blending feature in Google Looker for Search Console data.
- Google BigQuery added a direct bulk data export capability for Search Console performance data.
- Marketers can schedule daily Search Console exports to BigQuery, with activation taking up to 48 hours.
- Anonymized queries are excluded from Search Console data exports.
- Exporting Search Console data enables multi-filter analysis and additional visualization options beyond native reports.
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Ontology Mapping & Concepts
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GreenCore Solutions Opens London Office for A2A-Grocery Agentic Commerce
GreenCore Solutions Corp. (GSC) announced the opening of a sales office in London, UK, under a new entity, GreenCore Solutions (UK), to support its agentic commerce hub, A2A-Grocery.co.uk. The company introduced its 0-100 Agentic Density Scale, indicating that the UK and Europe account for 84% of grocery makers, while the USA accounts for only 16%. GSC's AI agents have processed 100 million transactions year-to-date, with 40% from Europe, 20% from the USA, and 40% from the rest of the world. The London office aims to connect European makers with AI agents buying for grocery retailers across 20 markets. GSC operates on Microsoft Azure and Google Cloud Enterprise, with data residency in each market.
BBC Director-General Unveils Silicon Valley-Style Overhaul
BBC Director-General Matt Brittin, formerly of Google, has announced a major cultural and strategic overhaul of the British broadcaster. In a town-hall address, he urged staff to adopt faster decision-making, treat digital services as flagship products, and embrace controlled experimentation. The address, which did not confirm any TV channel closures, follows a period of job cuts. Brittin introduced a prototype for the iPlayer streaming service, including an AI agent for recommendations and multilingual support, personalized home screens, and a random selection feature. Audience testing is expected soon. While some staff welcomed the new direction, others expressed skepticism about the risks for a public-service broadcaster. Brittin emphasized the need for tangible results and hinted at a future transition away from analog distribution.
Google's $10M Bid for Spirit Airlines Data for AI Training
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