Observed Signal · Apr 8, 2025 · Interview · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Good Employees Quit Leadership, Not Jobs
An interview with Verena Fritzenwenger, CEO of People Consulting GmbH, discusses strategies to retain top talent and reduce employee turnover by addressing leadership quality and growth opportunities. The piece cites a StepStone Group study showing 73% of workers monthly consider a job change, up from 64% a year earlier. Key exit drivers include higher salary (35%), dissatisfaction with the current role (34%), workplace stress (33%), and more attractive offers (26%). Fritzenwenger argues that companies should focus on strong leadership, open communication, and targeted employee development to keep staff. She also advocates practical measures such as flexible work models, including a four‑day workweek with equal pay, and warns against offering raises during resignation discussions. She emphasizes that loyalty grows when employees feel heard, valued, and given genuine development paths. Only 25% report complete satisfaction with their supervisors.
Not directly related to AdTech/MarTech; focuses on HR leadership and talent retention.
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Key Takeaways & Evidence Grounding
- 73% of respondents monthly consider changing jobs, up from 64% in the prior year (StepStone Group study).
- Main exit drivers: salary 35%, dissatisfaction with current role 34%, workplace stress 33%, better offers 26%.
- Only 25% are fully satisfied with their supervisors.
- Verena Fritzenwenger is CEO of People Consulting GmbH and advocates retention strategies rooted in leadership, communication, and development.
- She supports a four‑day workweek with equal pay as economically viable and emphasizes avoiding raises during resignation discussions.
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