Observed Signal · Apr 16, 2019 · Market Forecast · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Global Smart Speaker Installations to Hit 200M in 2019
Canalys reports a global forecast that smart speaker installations will total 207.9 million by the end of 2019, up 82.4% from 114 million in 2018. The United States will account for about 42.2% of the global market, maintaining leadership, while other regions show rapid growth: Mainland China up 166%, South Korea 132%, Japan 131%, and Canada 80%. Germany is projected to reach roughly 10 million installations in 2019, a 49% increase, though it trails the UK, the US and Mainland China, where numbers are expected to approach 60 million. The Canalys analysis, led by chief analyst Jason Low, argues that the expanding installed base creates opportunities to monetize voice assistant ecosystems beyond music and audio, including services such as assisted living, healthcare and government offerings. The report also suggests that by 2021, smart speakers could have overtaken tablets in installation figures.
Significant market forecast with regional detail affecting the AdTech/MarTech landscape.
Track Global Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- 207.9 million smart speakers installed globally by end-2019, up 82.4% from 2018's 114 million.
- US will account for 42.2% of the global market by year-end 2019.
- Mainland China up 166%, South Korea 132%, Japan 131%, Canada 80% in 2019 installations.
- Germany installations ~10 million in 2019, up 49%, behind UK, US and Mainland China (~60 million in those markets).
- By 2021, smart speakers could overtake tablets in installations.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Global Launches Ad-Free Radio on Global Player
Global, a UK media company, has launched an ad-free radio experience on its Global Player app. The new feature allows listeners to enjoy commercial-free radio stations, likely as a premium subscription or a perk for registered users. This move reflects a broader trend in the audio streaming industry where platforms offer ad-free tiers to enhance user experience and drive subscription revenue. The exact details of the offering, such as pricing or which stations are included, are not provided in the article body.
Global launches Radio Plus
Global launches Radio Plus, a new subscription service offering ad-free live radio, Replay and Catch Up services for its music brands and Britain's biggest commercial news talk brand.
Global Chief Commercial Officer Mike Gordon to step down in 2027
Global Chief Commercial Officer Mike Gordon to step down in 2027. After a remarkable 18 years at Global, our Chief Commercial Officer Mike Gordon is stepping down. He’ll stay with Global as Executive Advisor to Simon Pitts, Global’s Group CEO.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.