Observed Signal · Sep 1, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 1/5 · Sentiment: Positive
Content Licensing Market: Getty Images and Penske Media Expand Partnership for Dick Clark Archive
Getty Images and Penske Media Corporation (PMC) announced an expanded partnership that brings Dick Clark Productions' (DCP) historic entertainment archive exclusively to gettyimages.com. The archive, spanning over seven decades of American popular culture, includes imagery and video from thousands of performances, award shows, documentaries, and landmark events like the Golden Globes and New Year's Rockin' Eve. Getty Images will license this content for multi-platform storytelling, with new content from DCP live events added over time. The partnership strengthens Getty's position as a premier destination for entertainment archives.
Expands content licensing opportunities, but not directly influencing core AdTech infrastructure or major platform changes.
Key Takeaways & Evidence Grounding
- Getty Images and Penske Media Corporation announced an expanded partnership.
- Dick Clark Productions' archive is now exclusively available on gettyimages.com.
- The archive includes content from shows like Golden Globes, American Music Awards, and American Bandstand.
- Thousands of hours of additional offline footage are available on request.
- New content from Dick Clark Productions' live events will be added to the collection.
Connected Companies & Entities
2 Entities mappedPMC
Private media owner monetising premium culture, entertainment and data brands.
Getty Images
Licenses visual, editorial and audio content to brands and publishers.
“Getty Images, a preeminent global visual content creator and marketplace, announced an expanded partnership with Penske Media Corporation....”
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