Observed Signal · Jun 22, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Getty Images and OpenAI Announce Display Partnership
Getty Images announced a multi-year display agreement with OpenAI that will bring Getty’s licensed content libraries into OpenAI’s search and discovery experiences within ChatGPT. The partnership enables Getty Images content to be used for visual display inside ChatGPT responses and discovery flows, intended to make AI-powered search more useful and trustworthy by surfacing high-quality licensed imagery. Craig Peters, Chief Executive Officer at Getty Images, is quoted emphasizing the shared goal of delivering richer visual experiences to ChatGPT users. The announcement highlights Getty’s role as a global visual content creator and marketplace operating brands including Getty Images, iStock and Unsplash. The press release was published via GlobeNewswire and appeared on MarTech Series on June 22, 2026.
Partnership integrates licensed visual assets into a major conversational AI (ChatGPT), affecting AI search experiences and content licensing/monetization—relevant but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Getty Images announced a multi-year display agreement with OpenAI.
- Getty Images’ licensed content libraries will appear across OpenAI search and discovery experiences within ChatGPT.
- The agreement enables use of Getty Images content for display inside ChatGPT to enhance visual responses.
- Craig Peters, Chief Executive Officer at Getty Images, commented on the partnership.
- Getty Images operates the Getty Images, iStock and Unsplash brands.
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2 Entities mappedRelated Market Signals & Shifts
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Getty Stock Jumps 120% After OpenAI Deal
Getty Images said its digital image library will be integrated into OpenAI’s ChatGPT, a deal that sent Getty’s shares soaring — the stock rose about 200% pre-market and finished the opening session up more than 120%. Financial terms of the agreement were not disclosed. Getty, which sued Stability AI in 2023 over alleged use of its copyrighted archives to train image models, said licensed visual content will improve AI queries, according to CEO Craig Peters. The article notes it is unclear which categories of Getty images OpenAI may use or whether the images may be altered; reporting indicates the images may be displayed in ChatGPT rather than used for model training. Getty reported roughly $227 million in revenue in Q1 2026 and narrowed a net loss to about $4 million.
Shutterstock Launches Licensed Content App in ChatGPT
Shutterstock launched an app in ChatGPT that lets users discover and preview licensable images, video, music and sound effects from Shutterstock’s collection directly within ChatGPT conversations. The integration aims to embed rights-cleared creative assets into AI-native workflows so creators and marketers can move from ideation to licensed content production without leaving the chat interface. Shutterstock positions the integration as part of a broader strategy to serve as the licensed content layer for AI-driven creativity and highlights its data-licensing and AI services, including rights-cleared multimodal datasets, ML-assisted evaluation tools, human-in-the-loop workflows, and model training support. The company cited ChatGPT’s large query volume as an opportunity to surface commercial-ready assets where many creative workflows begin.
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