Observed Signal · Aug 28, 2024 · Product Launch · Source: Trending Topics · Impact: 2/5 · Sentiment: Positive
German Startup met[ads] Shakes Up Advertising with 3D OOH
German startup met[ads], founded in September 2023 by 27-year-old Lukas Flöer, specializes exclusively in 3D out-of-home advertising. The 11-person team aims to make 3D advertising affordable and accessible for any brand, targeting various digital screens including TV, mobile, and OOH surfaces. Unlike competitors whose 3D creations often cost over €100,000, met[ads] starts at €10,000 including screens. The company's proprietary technology uses geo-behavioral data to determine the viewer's position, adjusting shadows, perspective, and light to create a perfect 3D effect. Campaigns can go live in under a week. Clients include Spotify, RTL, and Sephora. The company is bootstrapped without venture capital funding and aims to become Europe's first contact for 3D advertising.
Niche German startup introducing affordable 3D out-of-home advertising technology, relevant to the AdTech OOH segment but relatively minor in global impact.
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Key Takeaways & Evidence Grounding
- met[ads] was founded in September 2023 by 27-year-old Lukas Flöer with an 11-person team.
- The startup specializes exclusively in 3D out-of-home advertising technology.
- 3D campaigns start at €10,000 including screens, compared to €100,000+ for competitors.
- Clients include Spotify, RTL, and Sephora.
- The company was bootstrapped with no venture capital funding.
Connected Companies & Entities
3 Entities mapped“Flöer hat sein Unternehmen im September 2023 gegründet und hat seitdem Kunden wie Spotify, RTL oder Sephora an Land gezogen....”
“Flöer hat sein Unternehmen im September 2023 gegründet und hat seitdem Kunden wie Spotify, RTL oder Sephora an Land gezogen....”
“Flöer hat sein Unternehmen im September 2023 gegründet und hat seitdem Kunden wie Spotify, RTL oder Sephora an Land gezogen....”
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