Observed Signal · Jul 10, 2024 · Market Research · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Generational Vacation Habits: From Secret Trips to TikTok
This article analyzes how vacation planning and use of vacation days differ across generations, drawing on Expedia’s Vacation Deprivation study and a Harris Poll survey. Gen Z (1995–2010) tends to forgo vacation days, leaving about four unused days, while Baby Boomers leave approximately 2.5 days unused and plan around 27.2 days in 2024; Gen Z plans about 26.3 days. Millennials are described as more likely to take vacations secretly or 'quiet vacationing' without informing supervisors. The piece notes Gen Z’s fear of missing out (FOMO)—about 50% compared with 16% for Baby Boomers—and a tendency among Gen Z to feel guilt when colleagues take on their tasks. A UK study shows 47% of adults use TikTok to plan trips, often alongside Google Maps, contributing to crowded destinations like Mallorca beaches and Porto hotspots. Across generations, social media and work pressures shape vacation behavior and influence job choice and employer branding.
Generational vacation trends observed through surveys; not industry-shifting
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Key Takeaways & Evidence Grounding
- Gen Z leaves four vacation days unused on average; Baby Boomers leave 2.5 days unused.
- Baby Boomers plan to take 27.2 days in 2024; Gen Z plans 26.3 days.
- Millennials often take vacations secretly ('quiet vacationing') without informing supervisors.
- Gen Z reports 50% fear of missing out on important work during vacation vs 16% for Baby Boomers.
- 47% of UK adults use TikTok to plan trips, often with Google Maps, contributing to crowded destinations like Mallorca and Porto.
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