Observed Signal · May 26, 2020 · Regulation · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Negative
GDPR 2 Years: 63% Annoyed by Cookie Pop-ups
A YouGov Deutschland survey conducted May 15–18, 2020 for WEB.DE and GMX among 2,045 German internet users aged 18+ finds that 63% are annoyed or constrained by recurring cookie notices since the EU's GDPR took effect in May 2018. About 41% do not read the notices and click 'Okay' or 'Cookies akzeptieren'. Roughly one-third (33%) want an alternative to cookie practices, and 61% would welcome a central consent management service that stores cookie permissions across sites. Only 16% read notices in full before accepting, while 23% actively manage cookies. About 39% seek more transparency on exactly which data are collected, 31% want greater simplicity in privacy notices, and 33% request alternatives from the internet industry. Jan Oetjen, CEO of WEB.DE and GMX, cites fatigue from repeated consent prompts and notes the challenge of distinguishing between storing cookies and sharing highly sensitive data. The findings underscore demand for better transparency and centralized consent tooling in AdTech.
Survey highlights user frustration with cookie prompts and demand for centralized consent tools in AdTech.
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Key Takeaways & Evidence Grounding
- YouGov Deutschland surveyed 2,045 internet users in Germany (18+) from May 15–18, 2020 for WEB.DE and GMX.
- 63% of respondents are annoyed or constrained by cookie notices on websites.
- 41% do not read cookie notices and click 'Okay' or 'Cookies akzeptieren'.
- 33% want an alternative to current cookie practices.
- 61% would prefer a central consent management service storing cookie settings across sites.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Clinical Trial Supplies Market to Reach $8.95B by 2031
MarketsandMarkets forecasts the clinical trial supplies market to grow from USD 5.60 billion in 2026 to USD 8.95 billion by 2031, at a CAGR of 8.9%. The report highlights logistics and distribution as the largest service segment, small molecules as the dominant molecule type, and oncology as the leading therapeutic area. North America accounts for over 41.4% of global revenue. Key drivers include rising clinical trial numbers, increased R&D spending, and decentralized trial adoption. The report also details major M&A activity, including DHL's acquisition of CRYOPDP and UPS's acquisition of Andlauer Healthcare Group, reflecting consolidation in cold-chain logistics.
Deutsche Post Acquires myflexbox, Expands Parcel Locker Network
Deutsche Post (DHL Group) is acquiring Austrian parcel locker operator Myflexbox and merging it with its subsidiary DeinFach, operated by AZL GmbH. The deal, announced in October 2026, creates the largest carrier-neutral parcel locker network in the German-speaking region, to be rebranded under Myflexbox. Myflexbox operates about 3,000 lockers (2,000 in Germany, 1,000 in Austria), employs around 100 people, and accepts parcels from competitors such as GLS, DPD, UPS, FedEx, and Amazon. Deutsche Post has raised its German expansion target to 50,000 lockers by 2030, with at least half being open-access Myflexbox units. The purchase price was not disclosed, but is estimated to be in the hundreds of millions, following a €75 million investment by Star Capital in 2023. This move responds to growing competition from GLS, DPD, and Amazon.
Gas Price Spike Threatens Holiday Supply Chains
Modern Retail's Supply Chain Weekly newsletter reports on rising gasoline prices, driven by drone attacks on Saudi Arabia's oil pipeline and the Iran War, which could squeeze holiday supply chains. While most holiday inventory has already arrived in the U.S., carriers like UPS and FedEx are imposing high fuel surcharges (FedEx at 32.25%). The bigger risk is to consumer demand, as higher gas prices may reduce holiday budgets and shift shopping online. Retailers may increase promotions to counter softer demand. The newsletter also covers peak season surcharges from FedEx, UPS, and USPS, including USPS's new dimensional weight calculation and its transportation surcharge through January 2027. It highlights advice from logistics experts on negotiating surcharges and using multiple carriers. The issue also includes separate articles on Beyond Yoga's pop-up and The Laundress's Target expansion.
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