Observed Signal · Mar 18, 2024 · Research · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Gamification Boosts Customer Enthusiasm and Brand Engagement
Corporate Insight's survey of over 2,000 respondents reveals that gamified elements, such as points, leaderboards, and competitions, significantly boost customer enthusiasm and engagement across various industries, particularly in personal finance. The survey found that 88% of respondents play video games, and 87% of users of gamified personal finance apps log in just to check their scores. Most respondents feel positive or neutral about gamification, with tangible rewards like cash prizes and vacation days driving higher receptiveness. While gamification appeals across generations, younger users are more open, suggesting firms with older customer bases introduce such features gradually. The article highlights three competitive models—player-vs-player, player-vs-game, and player-vs-peer—as effective engagement strategies, citing examples like wellness apps and telematics insurance programs.
Provides survey-based insights on gamification's effectiveness in boosting customer engagement, relevant for CX and marketing leaders but not a major infrastructure or platform change.
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Key Takeaways & Evidence Grounding
- Corporate Insight surveyed over 2,000 respondents on gaming habits and gamification in personal finance.
- 88% of survey respondents played video games in 2023.
- 87% of users of gamified personal finance apps log in to check their scores or points.
- Only 21% of respondents disagreed that gamified elements make financial planning more engaging.
- 46% of respondents were very or extremely interested in cash prize competitions.
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