Observed Signal · Oct 7, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
fullthrottle.ai Launches Last Mile Audiences for Cross-Channel Activation
AdTech company fullthrottle.ai has launched Last Mile Audiences, a new capability that lets marketers identify households that have engaged with paid search, paid social, and other supported signals, and then activate those first-party addressable household audiences across additional media channels such as Connected TV, online video, audio, and direct mail. The feature is automatically surfaced within the fullthrottle.ai Audience Library and can be recommended by the company's AI Media Agent. It also introduces rolling household windows, allowing marketers to segment audiences based on recency of activity (0-30, 31-60, 61-90, 91-120 days) to tailor media strategy and messaging according to the buying cycle.
This product launch is relevant to AdTech as it enhances cross-channel audience activation from search and social engagement, but it is a single vendor feature update, not an industry-shifting event.
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Key Takeaways & Evidence Grounding
- fullthrottle.ai launched Last Mile Audiences to convert paid search and social engagement into addressable household audiences.
- The new capability enables activation across CTV, online video, audio, and direct mail.
- Audiences are segmented into rolling household windows based on recency: 0-30, 31-60, 61-90, and 91-120 days.
- Last Mile Audiences integrates with the fullthrottle.ai Audience Library and AI Media Agent.
- Amol Waishampayan, co-founder of fullthrottle.ai, highlighted the benefit of capitalizing on existing engagement signals.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
fullthrottle.ai Expands Platform to Support Audio Ads
fullthrottle.ai announced expanded audio advertising capabilities within its AdTech platform, enabling advertisers to plan, activate, and optimize audio campaigns alongside CTV, display and other channels within a single workflow. The update provides access to premium streaming, podcast, and digital audio inventory through direct publisher partnerships (including iHeartMedia), household-level first-party audience targeting, and outcome-based measurement via the company’s SafeMatch® attribution. The rollout is described as the first phase of the company’s audio strategy, with additional publisher partnerships and marketplace enhancements planned in the coming weeks.
TelevisaUnivision Adds Self-Serve CTV Inventory via fullthrottle.ai
TelevisaUnivision announced that its streaming inventory is now available to buy through fullthrottle.ai’s self-serve ad planning and activation platform. The collaboration includes a direct ad-bidder integration and uses data clean room technology to match advertisers’ first-party data with TelevisaUnivision’s household graph (device IDs and hashed emails), enabling ZIP code–level household targeting. fullthrottle.ai also offers attribution that connects purchase data to streaming campaigns and claims a 90% match-rate accuracy. The move targets US Hispanic audiences and is positioned to simplify campaign workflows, improve targeting accuracy and measurement, and attract marketers seeking performance-driven CTV buys.
Canela Media Launches Hispanic Culture Cohort Audience Segments
Canela Media, a multicultural media company, announced that its six Hispanic Culture Cohorts are now available as targetable audience segments through Canela Audience Solutions. Marketers can activate these segments directly with Canela Media or through major DSPs and SSPs. The segments are based on the Hispanic Culture Cohorts Study conducted in May 2026, which identified six cohorts: Cultural Preservers, Cultural Navigators, Cultural Remixers, Culturally Fluid, Culturally Adjacent, and Cultural Reactors. Each segment is matched to demographic and behavioral profiles, enabling marketers to plan campaigns based on cultural identity and affinity. The offering supports three strategic approaches: SERVE, ENGAGE, and RECONNECT, allowing brands to tailor creative and timing per cohort. This move enhances Canela Audience Solutions by integrating cultural nuance into audience targeting.
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