Observed Signal · Nov 5, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 1/5 · Sentiment: Positive
fullthrottle.ai Appoints Jon Camerata as Chief Revenue Officer
fullthrottle.ai, an AI-powered AdTech operating system for mid-market brands, agencies, and media companies, announced the appointment of Jon Camerata as Chief Revenue Officer. Camerata, who previously served as Chief Sales Officer at LOCALiQ, part of USA TODAY Network, will lead the company's revenue strategy and go-to-market execution, focusing on new business growth across agencies, brand advertisers, and media companies. With nearly 19 years of experience at ReachLocal and LOCALiQ, he held full P&L responsibility for a $300M+ revenue organization. His appointment aims to strengthen fullthrottle.ai's sales engine and bring its platform to more partners, emphasizing simpler workflows and measurable business outcomes for advertisers.
Executive appointment at a mid-market AdTech company; notable but not industry-shifting.
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Key Takeaways & Evidence Grounding
- fullthrottle.ai appoints Jon Camerata as Chief Revenue Officer.
- Camerata previously led LOCALiQ's $300M+ revenue organization as Chief Sales Officer.
- He spent nearly 19 years at ReachLocal and LOCALiQ, part of USA TODAY Network.
- His role focuses on new business growth across agencies, brands, and media companies.
- fullthrottle.ai is described as an AI-powered AdTech operating system.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
fullthrottle.ai Appoints Sanghita Majumder as EVP of Customer Success
fullthrottle.ai, a provider of first-party data media solutions and AdTech operating systems, appointed Sanghita Majumder as Executive Vice President of Customer Success. Majumder brings 18 years of AdTech customer-success and client-services leadership from companies including Rocket Fuel, Samba TV, The Trade Desk and StackAdapt. She will lead fullthrottle.ai’s post‑sale organization across managed services and self‑service clients, partnering with revenue, product and operations teams to drive customer outcomes, retention and long‑term growth. The hire signals fullthrottle.ai’s continued investment in customer success capabilities as its unified platform adoption expands. (Published 2026-06-03)
fullthrottle.ai Expands Platform to Support Audio Ads
fullthrottle.ai announced expanded audio advertising capabilities within its AdTech platform, enabling advertisers to plan, activate, and optimize audio campaigns alongside CTV, display and other channels within a single workflow. The update provides access to premium streaming, podcast, and digital audio inventory through direct publisher partnerships (including iHeartMedia), household-level first-party audience targeting, and outcome-based measurement via the company’s SafeMatch® attribution. The rollout is described as the first phase of the company’s audio strategy, with additional publisher partnerships and marketplace enhancements planned in the coming weeks.
The Verge restructures audience team for post-search era
The Verge, a Vox Media-owned tech publisher, has reorganized its audience development team to prioritize loyal readers over traffic and page views. The team now consists of specialists in newsletters, platform engagement, and audience analytics, replacing generalist roles. The shift is a response to declining search traffic and the rise of AI, with a focus on direct relationships through newsletters, memberships, and subscriptions. The Verge has seen success, with over half of its subscriber acquisitions coming from direct visits to its subscription page. The publisher is also experimenting with paid media and performance marketing, but cautiously, and continues to use organic social marketing and pitching to larger outlets.
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