Observed Signal · Jul 2, 2026 · Promotion · Source: Cord Cutters News · Impact: 1/5 · Sentiment: Neutral

CTV Market: Frndly TV 99¢ Promo and July Programming

Executive Signal Summary

Frndly TV is offering a limited-time promotion for new subscribers to its Premium plan: the first two months for $0.99 per month or the first year for $99. The deal expires on July 6, 2026. Frndly TV is positioned as a low-cost live TV streaming service with 50+ channels focused on comfort TV, movies, true crime and reality programming, and includes features such as 72-Hour Look Back and unlimited cloud DVR. The article lists July 2026 programming highlights across partner networks (History Channel, Hallmark Channel, A&E, Lifetime, VICE TV, Great American Family), including premieres and season returns such as Forged in Fire (Season 11) and Dark Side of the Ring (Season 7).

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

Consumer-facing promotional deal for a niche streaming provider; limited direct impact on the wider AdTech ecosystem beyond incremental CTV audience and inventory implications.

Key Takeaways & Evidence Grounding

  • Frndly TV is offering new subscribers to its Premium plan the first 2 months for $0.99 per month or the first year for $99.
  • The promotional offer ends on July 6, 2026.
  • Frndly TV provides a lineup of 50+ channels including Hallmark Channel, A&E, History Channel, Lifetime, VICE TV, and Great American Family.
  • Service features include 72-Hour Look Back and unlimited cloud DVR.
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: Cord Cutters NewsPublished: Jul 2, 2026
Original Coverage Title: Frndly TV’s 99-Cent Promo Comes With a Packed July Lineup—But It Ends Soon

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