Observed Signal · Aug 30, 2022 · Trend Analysis · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Four Emerging Technology Trends for Marketers to Explore
The article explores four technologies new to Gartner's Hype Cycle for Digital Marketing that marketers should evaluate: generative AI, emotion AI, digital twin of a customer, and customer data ethics. It explains that generative AI can create content and synthetic data; emotion AI can help personalize communications by identifying emotions; digital twins simulate customer behavior; and customer data ethics addresses ethical use of customer data. Gartner predicts 30% of outbound marketing messages from large organizations will be synthetically generated by 2025 and 30% of marketers will use emotion AI by 2024. The article advises marketers to run pilots, build trust, review vendor capabilities, and treat data ethics as a core value. It concludes organizations face challenges from privacy concerns, bias, and immature technology, with only 14% having achieved a 360-degree customer view.
Provides relevant analysis of emerging AI-driven marketing technologies from Gartner, but does not report a specific market-moving event.
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Key Takeaways & Evidence Grounding
- Gartner's Hype Cycle for Digital Marketing added four technologies: generative AI, emotion AI, digital twin of a customer, and customer data ethics.
- Gartner predicts 30% of outbound marketing messages from large organizations will be synthetically generated by 2025.
- Gartner forecasts 30% of marketers will use emotion AI by 2024, up from less than 5% at the time of publication.
- Only 14% of organizations have achieved a 360-degree view of the customer.
- The article was published on Aug 30, 2022 and authored by Claudia Ratterman, Director Analyst at Gartner for Marketers.
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