Observed Signal · Sep 4, 2025 · M&A - Completed · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive
Flowbox Acquires Dreaminfluence to Expand UGC Platform
Swedish SaaS company Flowbox has acquired Danish influencer marketing platform Dreaminfluence. The acquisition pushes Flowbox past 1,000 customers in Europe and brings its annual recurring revenue close to €9 million. Dreaminfluence, founded in 2018, serves more than 200 companies, including Estée Lauder, Mondelēz, and DK Company, offering tools for creator collaboration, campaign tracking, content management, and payments. The deal aligns with Flowbox's growth strategy and follows its earlier merger with Spanish company Photoslurp. Flowbox plans to integrate Dreaminfluence's creator network into its platform to provide an end-to-end solution for brands to create, activate, and scale authentic content. Dreaminfluence CEO Mads Wedderkopp will join Flowbox as Chief Revenue Officer. The acquisition was financed entirely through Flowbox shares.
Consolidates the European UGC and influencer marketing market; Flowbox expands to 1,000+ customers and ~€9M ARR by acquiring Dreaminfluence, strengthening end-to-end brand-creator collaboration.
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Key Takeaways & Evidence Grounding
- Flowbox acquired Dreaminfluence, a Danish influencer marketing platform.
- Post-acquisition, Flowbox serves over 1,000 customers and reports close to €9 million in ARR.
- Dreaminfluence's platform is used by more than 200 companies, including Estée Lauder, Mondelēz, and DK Company.
- The acquisition was financed entirely through Flowbox shares.
- Mads Wedderkopp, CEO of Dreaminfluence, will become Chief Revenue Officer at Flowbox.
Connected Companies & Entities
5 Entities mapped“Swedish SaaS company Flowbox has acquired Danish Dreaminfluence....”
“used by more than 200 companies, including Estée Lauder, Mondelēz, and DK Company....”
“used by more than 200 companies, including Estée Lauder, Mondelēz, and DK Company....”
“Trusted by leading brands such as G-STAR, Desigual, Decathlon, and Intersport...”
“Trusted by leading brands such as G-STAR, Desigual, Decathlon, and Intersport...”
Ontology Mapping & Concepts
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