Observed Signal · Oct 28, 2025 · Product Launch · Source: State of Streaming · Impact: 2/5 · Sentiment: Positive
FloSports Launches Native Apps on Samsung and Vizio TVs
FloSports has expanded distribution with native apps for Samsung and Vizio smart TVs, with an LG app planned later in the year. The apps, built in partnership with Accedo, allow users to subscribe directly through the TV using Samsung's and Vizio's payment systems. FloSports also plans a free ad-supported (FAST) FloHockey channel as a customer-acquisition funnel. The move follows a Series D funding round of over $100 million and aims to better match the service’s distribution to viewer behavior — StreamTV Insider reported two-thirds of the platform’s live viewership already occurs on CTVs and the company has more than one million subscribers.
Expands a niche streaming service’s CTV distribution and reduces subscription friction via native in-TV purchases while adding a FAST channel for user acquisition — relevant to CTV monetization and distribution but not a major platform-level change.
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Key Takeaways & Evidence Grounding
- FloSports launched native apps for Samsung and Vizio smart TVs; an LG app is planned later in the year.
- Apps were developed in partnership with Accedo and enable in-TV subscription purchases using Samsung's and Vizio's payment systems.
- FloSports plans to launch a free ad-supported (FAST) FloHockey channel to drive subscriber acquisition.
- The company recently completed a Series D funding round of over $100 million and has more than 1 million subscribers.
- StreamTV Insider reported that roughly two-thirds of FloSports’ live viewership occurs on connected TVs (CTVs).
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FloSports Streaming App Profile
State of Streaming's publisher page for FloSports provides a company profile and links to related coverage. FloSports is a streaming app headquartered in Austin, TX, founded in 2006. The platform offers live streaming and subscription services for underserved sports verticals (wrestling, track, marching band, racing and 25+ other verticals). The page lists a recent State of Streaming coverage item dated 2025-10-28 about FloSports bringing niche sports streams to smart TVs and includes the company's website and basic metadata.
DIRECTV Launches Native App on LG Smart TVs
DIRECTV has launched a native streaming app on modern LG Smart TVs, allowing owners of newer LG sets to access the service’s full streaming lineup without a separate streaming box. The app brings DIRECTV’s paid tiers — including Signature packages and Genre Packs — as well as its free ad-supported service MyFree DIRECTV to LG’s platform. DIRECTV’s Head of Product, Vikash Sharma, said the goal is to make the service available on devices consumers already use; LG’s Matthew Durgin said the app enhances the smart TV experience without a set‑top box. The launch closes a notable device gap versus rivals like Roku, Amazon Fire TV and Apple TV, though DIRECTV’s top Signature plans still start at about $95 per month, leaving a meaningful price barrier for some consumers. An earlier, now‑deprecated "DIRECTV Ready" app existed on older LG models.
Monster Jam Primetime Series Debuts Oct 1 on FAST Platforms
Monster Jam announced that its weekly streaming series, Monster Jam Primetime, will debut on October 1, 2026, at 8 p.m. ET on the Monster Jam Channel. Two new episodes will premiere every Thursday across nine free ad-supported streaming television (FAST) platforms, including Amazon Prime Video, The Roku Channel, VIZIO WatchFree+, Pluto TV, LG Channels, Plex, Local Now, Rakuten TV, and Xumo Play. Episodes will also be available on the Monster Jam YouTube channel. The series features highlights from the 2026 season, including Racing, Skills competitions, and Freestyle, with analysis and behind-the-scenes content.
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