Observed Signal · Nov 20, 2019 · Trend / Forecast · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Five Future Jobs Created by Digitization
Progress from digitalization creates new task areas and requires ongoing education. The article highlights five new careers raised by digital progress: E-Learning Concept Developer, IT Security Manager/Analyst, IT Lawyer specialized in IT law, Data Scientist, and BIM Manager. It explains that E-Learning Concept Developers handle instructional design for web-based trainings, game-based learning, mobile learning, and e-books, tailoring offerings to target audiences and conducting trainings. IT Security Managers/Analysts test and improve security measures to prevent cyberattacks across sectors. Lawyers specialized in IT law advise on copyright, data protection and related issues. Data Scientists extract actionable insights from large data sets and advise leadership on usage. BIM Managers create and feed digital building models with data to guide optimization. The piece also notes that digitalization impacts more than IT and stresses collaboration among workers, employers, and the state; it also mentions a graphic showing insufficient training in automatable occupations.
General discussion of future job opportunities and upskilling due to digitization; not industry-disrupting.
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Key Takeaways & Evidence Grounding
- The article identifies five future occupations driven by digitization: E-Learning Concept Developer, IT Security Manager/Analyst, IT Lawyer specialized in IT law, Data Scientist, BIM Manager.
- E-Learning Concept Developer duties include creating content for web-based trainings, game-based learning, mobile learning, and e-books, and tailoring offerings to specific audiences.
- It notes a graphic indicating that occupations at risk of automation have too few ongoing training opportunities.
- The piece calls on employers and the state to invest in upskilling and retraining as part of digitalization.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Future's Jamie Samuel on AI Disruption, Attribution, and Agentic Buying
In an interview with Mark Challinor, Future's VP of Commercial Product and Go-to-Market, Jamie Samuel, discusses the challenges and opportunities publishers face as AI reshapes discovery, attribution, and media buying. Future prioritizes human-written content and leverages its editorial authority through products like Future Optic, which helps brands improve visibility in AI search. The company also invests in Aperture, a first-party data platform for predictive audience modeling, to move beyond last-click attribution. Samuel predicts that agentic media buying will transform negotiations, and that publishers must adapt by focusing on outcomes, brand differentiation, and consolidation. He emphasizes the need for publishers to disrupt themselves before AI does.
Future Expands Aperture’s AI-Powered Audience Intelligence Capabilities Globally
Future announces global expansion of Aperture's AI-powered audience intelligence capabilities, and signs the UK Government Cyber Pledge.
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