Observed Signal · Jun 25, 2026 · Measurement Update · Source: DWDL · Impact: 3/5 · Sentiment: Neutral
Final TV Weighting Boosts 'One Piece' Ratings
DWDL.de reports that the anime 'One Piece' on ProSieben Maxx saw substantial increases in audience metrics after final weighting of TV ratings for the week of July 27–August 2, 2026. On several days the show's 14–49 market share roughly doubled versus preliminary figures (e.g., 5.5% on July 31, +3.0 percentage points). Other programs also benefited from the final weighting (notably 'Servus Eddie' gained +280,000 viewers) while some primetime shows on commercial broadcasters saw little or mixed change. DWDL notes that final weighted ratings incorporate three-day time-shifted viewing, additional household panel data reported to GfK, and—since the 'Marketstandard: Bewegtbild' change on 2024-01-01—livestream usage in mediatheks; final figures are published eight days after broadcast. Data source: AGF SCOPE 1.15 and DWDL calculations.
Final weighting methodology and the inclusion of livestream data materially change reported TV audience figures, which affects campaign planning, media buying, cross-platform measurement and reach estimates for broadcasters and advertisers.
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Key Takeaways & Evidence Grounding
- ProSieben Maxx's 'One Piece' gained notably after final weighting; on 2026-07-31 at 18:00 it reached 5.5% market share among 14–49-year-olds, +3.0 percentage points versus the preliminary figure.
- The TV movie 'Servus Eddie - Spätes Glück' on Das Erste had the largest increase in total reach after final weighting: +280,000 to 3.20 million viewers.
- 'Wilsberg' on ZDF increased by 250,000 viewers after the final weighting.
- Final weighted TV ratings (endgültig gewichtete Quoten) include three-day time-shifted viewing and, since the 'Marketstandard: Bewegtbild' change on 2024-01-01, livestream usage in mediatheks; these final values are published eight days after the broadcast.
- Data and methodology referenced: AGF SCOPE 1.15 and calculations by DWDL.de; article published by DWDL.de on 2026-06-25.
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Final TV Ratings Boost One Piece, Zverev Gains
DWDL.de reports that AGF's finally weighted TV audience figures (which include time-shifted viewing and livestreams under the Marktstandard Bewegtbild) produced notable upward revisions for several programmes in the week of June 1–7, 2026. Highlights include a near-doubling of ProSieben Maxx's One Piece audience and market share among younger viewers after final weighting, a 180,000 increase for Nitro's French Open final broadcast (Zverev vs. Cobolli) to 0.66 million viewers, and a 1.0 million uplift for ZDF's heute-show to 4.81 million. DWDL.de's analysis cites AGF SCOPE 1.9 and notes final-weighted values are published eight days after an airing. The piece lists the biggest reach and market-share gains across broadcasters and explains the methodology differences between preliminary and final weighted ratings.
Finally weighted TV ratings lift Sat.1 reality show
DWDL reports that the AGF's finally weighted TV ratings (which include livestreams and three days of time-shifted viewing) produced a sizable upward revision for the Sat.1 reality series 'Villa der Versuchung'. The premiere's total reach rose by 0.27 million to 0.96 million viewers, and its market share increased from 4.0% to 5.3%. In the key 14–49 demographic the reach nearly doubled from 0.18 to 0.33 million and market share jumped from 7.2% to 11.8%. The article explains the AGF methodology, notes that convergent (VoD-inclusive) metrics will be published monthly with a longer delay, and lists other program uplifts (e.g., Tagesschau, Beyond Paradise, One Piece).
Final TV Weighting Boosts Markus Lanz and Der Lehrer
DWDL.de reports that finalized, seven-day weighted TV audience figures (which now include livestreams and three-day time‑shift) produced notable audience uplifts for several late‑May broadcasts. Three episodes of ZDF’s Markus Lanz saw market‑share gains in the 14–49 demo of 1.6 to 3.1 percentage points after final weighting. RTL’s series Der Lehrer also benefited (episode three +170,000 viewers; episodes one and two: +50,000 and +100,000 respectively), with market‑share increases up to 2.4 points in the 14–49 group. Comedy show heute‑show recorded the largest gain among the measured slots (+7.4 percentage points in 14–49 and +840,000 total viewers to over 4 million). DWDL attributes the changes to AGF SCOPE 1.9 final weighting and DWDL calculations based on AGF/ GfK data.
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