Observed Signal · May 7, 2025 · Product Launch · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Figma Make Beta Launches to Turn Designs into Apps and Prototypes
Figma announced the open beta of Figma Make, an AI-powered prompt-to-code tool that converts designs, images, and text prompts into functional prototypes and interactive web apps. Unveiled at Config 2025 in San Francisco on May 7, 2025, the tool uses a conversational AI interface, allowing users to attach Figma components, collaborate in shared chat sessions, and edit live previews. Prototypes can be published to the web with unique URLs. Access is currently limited to paid users with Full seats. Figma Make aims to bridge the gap between static design and functional frontend development, reducing the need for manual coding and accelerating iterative prototyping for product teams, developers, and marketers.
Figma Make is a notable AI-powered design-to-code tool, but its direct impact on the AdTech industry is indirect. It may accelerate prototyping for marketers and agencies but is not a platform-level shift.
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Key Takeaways & Evidence Grounding
- Figma launched Figma Make in open beta at Config 2025 on May 7, 2025.
- Figma Make is an AI-driven prompt-to-code tool that turns designs, images, or text into working prototypes and web apps.
- Users can attach Figma components and use a conversational AI chat to generate, refine, and restructure live app previews.
- Prototypes can be published to the web with unique URLs and shared with anyone.
- Access is limited to paid plans with Full seats during the beta; view/dev collaborators cannot create or modify files.
Connected Companies & Entities
1 Entity mapped“Figma has entered the functional prototyping space with the launch of Figma Make, an AI-driven prompt-to-code tool now in open beta....”
Ontology Mapping & Concepts
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Spacelift Named AI-Driven Cloud Infrastructure Finalist
Spacelift, an infrastructure orchestration company, has been named a finalist in SiliconANGLE's 2026 TechForward Awards in the AI-Driven Cloud Infrastructure category. The company applies policy-as-code, role-based access control, approval gates, drift detection, and audit history to AI-assisted infrastructure, ensuring governance across Terraform, OpenTofu, Pulumi, and Kubernetes. CEO Pawel Hytry emphasized that speed must be coupled with policy and audit trails. Spacelift, founded in 2020 and headquartered in Redwood City, has raised $82.3 million in venture funding and is a major contributor to OpenTofu and founder of IaCConf. The award recognizes technologies driving business forward, and Spacelift was selected by a panel of industry experts. This recognition highlights Spacelift's role in secure and compliant infrastructure management in the AI-accelerated era.
OpenAI launches dots agents, GPT-6.1 Sol, Space, Codex Cloud
At OpenAI's DevDay 2026 in San Francisco, the company unveiled over 20 innovations. Key highlights include 'Dots', always-on AI agents powered by GPT-6 Astra with persistent memory that connect to over 4,000 apps and run on their own cloud Linux computer. They also introduced GPT-6.1 Sol, a cost-efficient model priced at $2/$10 per million tokens, offering near-Astra performance. The Decisions API, powered by GPT-6 Luna, now supports vision and parallel inference for near-instant classification. Platform updates added collaborative features like Spaces and Sites, along with async tool calling, mid-turn steering, WebSockets, and 'ultrafast' mode. However, revised plan tiers drew backlash for halving Pro 200 value, and OpenAI signed the White House Accord on Super Intelligence safety.
OpenAI's Dev Day features challenge app store model
OpenAI's Dev Day updates position ChatGPT as an app discovery and launch platform, challenging traditional app stores. ChatGPT now has 1.2 billion weekly users and will suggest apps within conversations, allowing users to connect and use them directly. The company expanded its plugin architecture to support interactive panels, turning apps into ChatGPT-integrated experiences. "Sign in with ChatGPT" lets users bring their AI allowance to third-party apps, with 16 launch partners including Cognition, Notion, and Vercel. OpenAI also introduced an enterprise app marketplace with 30+ partners like Adobe, Figma, and Salesforce. The launch of autonomous agents, "Dots," further automates tasks using connected apps across an ecosystem of over 4,000 apps. OpenAI did not announce a billing or revenue-sharing system to fully replace app store economics.
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