Observed Signal · Apr 9, 2026 · Hiring · Source: ExchangeWire · Impact: 1/5 · Sentiment: Positive
Fifty Appoints Charlie Firebrace as Growth Director
Fifty announced on 9 April 2026 that it has hired Charlie Firebrace as Growth Director. Firebrace joins from AudienceScan, where he was head of strategy and partnerships, and brings nearly two decades of B2B revenue and partnerships experience across ad tech, digital and emerging technology platforms. Based at Fifty’s London headquarters, he will report to CEO Simon Shaw and support the global expansion of Fifty’s audience intelligence business by executing commercial strategy, developing partnerships and shaping go-to-market plans that apply AI and data insights. The announcement also named two other hires: Bertie Tebbutt as account manager and Nadyah Ibrahim as marketing manager. Fifty describes its offering as AI-powered, proprietary audience intelligence for brands and agencies and cites clients including England Rugby, Formula E and the Stonegate Group.
Talent hire at a specialized audience-intelligence vendor supports the company’s commercial expansion but is a routine personnel announcement with limited industry-wide impact.
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Key Takeaways & Evidence Grounding
- On 9 April 2026 Forty announced Charlie Firebrace as Growth Director.
- Charlie Firebrace previously served as head of strategy and partnerships at AudienceScan.
- Firebrace will be based at Fifty’s London headquarters and will report to CEO Simon Shaw.
- Fifty also hired Bertie Tebbutt (account manager) and Nadyah Ibrahim (marketing manager).
- Fifty positions itself as an audience intelligence and media solutions partner with clients including England Rugby, Formula E and the Stonegate Group.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Stonegate Taps Fifty for World Cup Media Strategy
Stonegate Group, the UK’s largest pub operator with over 4,500 venues, has appointed Fifty as its strategic media partner to lead media strategy and buying across its portfolio including Slug & Lettuce, Popworld, Be At One and Craft Union. The appointment—timed ahead of the World Cup (June 11–July 19, hosted in the US, Canada and Mexico)—builds an insights-led approach across more than 15 addressable channels such as CTV, digital audio and DOOH. Fifty was chosen after a competitive pitch for its tech-driven, audience-intelligence approach that translates proprietary human signals into actionable campaigns via an AI-enabled platform. Fifty and Stonegate will present the partnership at Campaign’s World Cup briefing on 17 March at Fulham’s Craven Cottage.
Flytxt Named Challenger in 2026 Gartner Magic Quadrant
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Insurers Become New AI Accountability Players in Ad Tech
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