Observed Signal · Jul 7, 2026 · Partnership · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
FH Graubünden Students Produce Films for Werz
Students from the University of Applied Sciences Graubünden (FHGR) produced two short films for German motorhome builder Werz Wohnmobile GmbH as part of the Major “Branded Motion” in the Bachelor of Science in Media Engineering. The project was run in collaboration with the Bern University of Applied Sciences (BFH); Werz provided a winter-ready Werz Magnum 5.1 as the central prop and learning object. Under the direction of Marc Lutz and with a supervision team that included David Fischer (Scholz & Friends Zürich), students handled the full production process. The resulting films are titled “Werz – Momente, die bleiben.” and “Werz – Extremer Komfort.” Werz Wohnmobile’s owner and CEO is Ernst Thielicke.
Local collaboration between a university and a vehicle manufacturer is relevant for creative-production training and industry-academia ties but has limited impact on the broader AdTech/MarTech ecosystem.
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Key Takeaways & Evidence Grounding
- Students from Fachhochschule Graubünden (FHGR) produced two short films for Werz Wohnmobile GmbH.
- The project was part of the Major “Branded Motion” in the Bachelor of Science FHGR & BFH in Media Engineering and run in collaboration with Bern University of Applied Sciences (BFH).
- Werz provided a winter-ready Werz Magnum 5.1 vehicle for production, used as the central motif and learning object.
- Two films were produced: “Werz – Momente, die bleiben.” (director: Manuela Krieg; camera: Yara Burkhalter) and “Werz – Extremer Komfort” (Paul Liebig, Cyrill Felder, Steve Walker).
- Werz Wohnmobile is a German motorhome manufacturer based in St. Johann; managing director and owner is Ernst Thielicke.
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