Observed Signal · Aug 18, 2026 · Product Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
FH Graubünden Launches Advanced Communication CAS
FH Graubünden will launch a part-time Certificate of Advanced Studies (CAS) titled Advanced Communication Strategy in March 2027. The program targets communications professionals and leaders and is hosted at the Institute for Multimedia Production (IMP). The curriculum emphasizes strategic communication alongside topics such as artificial intelligence, data literacy, change processes, and ethical responsibility. Course content will be delivered by practitioners from industry, media and academia and will include practical visits and project work. Program director Sebastian Drews says participants will work with experts on their own communication challenges in real-world settings such as network organizations, agencies and media companies. The course offers a blended delivery model with both on-site and online exchange. IMP also conducts applied research in convergent media production.
A regional higher-education program launch for communications professionals; informative for PR/communications practitioners but limited direct impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- FH Graubünden will launch a part-time CAS Advanced Communication Strategy in March 2027.
- The program is aimed at communications professionals and executives and is hosted by the Institute for Multimedia Production (IMP).
- Curriculum topics include artificial intelligence, data competence, change processes, and ethical responsibility.
- Content is delivered by professionals from business, media and academia and includes practice visits and project work in real-world organizations.
- Study director Sebastian Drews is quoted describing hands-on, expert-led project work in network organizations, agencies and media companies.
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HWZ names joint heads for two CAS
HWZ has appointed Iris Blättler and Ursula Nötzli as joint directors of its continuing-education programmes CAS Corporate Communications with AI and CAS Strategic Communications Management with AI. Nötzli, who previously led both programmes alone, is now a partner at Swiss consultancy Hirzel.Neef.Schmid.Konsulenten after leaving TX Group in 2024. Blättler brings around 20 years' experience in communications, marketing and journalism, having served as Head of Corporate Communications at Goldbach and previously as Nötzli's deputy at TX Group; she left Goldbach in a redundancy and will begin a new role in September. Valerio Stallone of HWZ welcomed Blättler as a complement to the team. Together they plan to advance the curricula with dialog-driven, practical teaching that emphasizes leadership and cautious, human-responsible use of AI (e.g., human review for crises and avoiding confidential data in open tools).
Swissfilm launches Multimedia Content Creator certification
Swissfilm Association, together with ICT-Berufsbildung Schweiz, has introduced a new federal vocational certificate (eidgenössischer Fachausweis) for Multimedia Content Creators in Switzerland. The qualification provides a nationwide recognized professional credential for creators responsible for concept, production planning, execution and postproduction across multiple channels. Registration for the first professional exam is open until 30 August 2026; the first exam will be held in January 2027. Candidates can prepare via part-time continuing-education courses typically lasting two to three semesters, and several schools across different regions already offer preparatory courses. Administrative and registration details are available on the Swissfilm information page for the program.
Switzerland Makes Content Creator an Official Profession
Switzerland has created a formal federal vocational qualification for people who produce video content for social media: the "eidgenössischer Fachausweis Multimedia Content Creator." The certificate was developed by the Swissfilm Association together with ICT-Berufsbildung Schweiz and approved by the State Secretariat for Education, Research and Innovation (SBFI). The first exam will be held in January 2027; candidates can apply starting in July (per the article). Eligibility includes holders of related qualifications (for example Mediamatiker or Grafiker) or applicants with two years of professional experience, allowing career-changers and self-taught creators a pathway to certification. The change is reported by SonntagsBlick and summarized in persoenlich.com’s June 28, 2026 article.
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