Observed Signal · Sep 18, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Facebook Tests Performance Bonus for Stories
Facebook is pilot-testing a new Performance Bonus within its Creator Content Bonus Program to allow selected creators to monetize Stories. Access is invitation-only and limited to a small group during the test. The payout is based on engagement metrics from public Stories, including views, reactions, and shares, with higher engagement driving earnings. Previously, Stories and Reels were not eligible for the Creator Content Bonus, which historically favored other content types. Meta describes this as part of its ongoing effort to expand monetization options for creators and boost platform engagement. The article notes that Meta had already lifted monetization caps for creators and expanded the Performance Bonus Program to multiple countries in March 2024. The test was highlighted by Matt Navarra on Threads, who shared screenshots of an invited participant’s earnings and eligible content.
Limited invitation-only test of monetization feature for Stories within Meta's Creator Content Bonus Program; potential industry impact but limited rollout.
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Key Takeaways & Evidence Grounding
- Facebook tests the Performance Bonus within the Creator Content Bonus Program for Stories.
- Access is invitation-only and limited to selected creators.
- Payouts are based on engagement and views of public Stories (reactions and shares).
- Stories were not previously eligible under Creator Content Bonus; other content types were supported.
- Matt Navarra posted on Threads about his invitation, including earnings screenshots.
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