Observed Signal · May 18, 2026 · Partnership · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Excom Media Becomes Exclusive Seller of DAB+ Car Display Ads
Excom Media has taken over exclusive sales of display advertising on DAB+ car radio screens from Casablanca Advertising AG in Switzerland. The format uses the DAB+ "album-cover" service to deliver visual ads to car infotainment displays. Excom Media cites the channel can reach over 400,000 vehicles daily with a potential 12.8 million contacts per day; ads run every 15 minutes and remain visible for about three minutes. Inventory can be booked across 14 transmission areas, three language regions and more than 35 radio stations. Marc Goetti, CEO of Excom Media, positions the offering as a complement to the company’s existing portfolio and a way to reach consumers during routine travel.
Regional media-sales change that expands a broadcast ad channel and provides measurable reach and booking granularity for advertisers; notable for Swiss radio/ad inventory but not industry-shifting globally.
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Key Takeaways & Evidence Grounding
- Excom Media assumes exclusive commercialisation of display advertising on DAB+ car radio screens from Casablanca Advertising AG.
- The format uses the DAB+ album-cover service to transmit visual advertising to car displays.
- Excom Media reports the channel can reach over 400,000 vehicles per day and a potential 12.8 million contacts per day.
- Ads are served every 15 minutes and are visible for approximately three minutes per impression.
- Inventory can be booked across 14 transmission areas, three language regions and more than 35 radio stations.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Excom Media unveils new logo and screen finder
Swiss Digital-out-of-Home (DOOH) operator Excom Media has overhauled its logo and website, unifying its healthcare, retail, and street segments under one brand. The company introduced a web-based Screen-Finder that lets agencies and advertisers locate screens on an interactive map, view photos and location details, and directly request quotes. Excom Media also operates EXCOM Studio, a proprietary content management system for digital signage, which is expected to control over 1,500 screens across Switzerland by end of 2026. CEO Marc Goetti stated the rebrand reflects the company's evolution and intent to address individual customer needs with new digital solutions.
Excom Media launches new website and rebranding with up to 75% discount
Excom Media presents itself with a new logo, new website and new digital solutions — with Screen Finder and EXCOM Studio from its own house. To mark the new look, there is up to 75% discount on DOOH playouts in November and December 2026 on selected networks.
ARD Media Launches Flex-Kombi for Audio
ARD Media, the advertising sales house of German public broadcaster ARD, will launch 'Flex-Kombi' for radio advertising on October 1, 2026. This new product allows advertisers and media agencies to configure their own national radio combinations by selecting individual stations based on target audience, region, and budget, bringing digital planning logic to linear audio. The offering includes 36 stations in 31 sales packages, with a minimum requirement of six packages from at least three media companies. ARD Media will review configurations, secure capacities, and offer a volume discount. Led by CEO Ralf Hape, this initiative is part of a broader strategy to modernize sales, following the recent launch of programmatic audio advertising.
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