Observed Signal · Oct 27, 2026 · Hiring · Source: Lebensmittelzeitung · Impact: 1/5 · Sentiment: Neutral
Ex-Granini Digital Chief Returns to Agency Side
Chaichana Sinthuaree, former Chief Digital & Media Officer at Eckes-Granini, is returning to the agency side. He is taking over a digital agency in Karlsruhe, Germany. Sinthuaree held the role at Eckes-Granini from 2021 to 2024, where he was responsible for the beverage company's digital and media strategy. The move marks his return to the agency sector, where he previously worked before joining the Eckes-Granini group. The article does not specify the name of the agency, nor the terms of the acquisition, but the move is notable for the beverage industry's digital marketing leadership.
Personnel move of a digital marketing executive from a beverage company to an agency; relevant but minor for the AdTech industry.
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Key Takeaways & Evidence Grounding
- Chaichana Sinthuaree, former Chief Digital & Media Officer at Eckes-Granini, is taking over a digital agency in Karlsruhe.
- Sinthuaree held the role at Eckes-Granini from 2021 to 2024.
- This move marks his return to the agency side.
- The article does not disclose the name of the agency or financial terms.
Connected Companies & Entities
“Chaichana Sinthuaree, ehemaliger Chief Digital & Media Officer der Eckes-Granini-Gruppe, hat eine neue Aufgabe.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Former Granini Media Chief Buys Karlsruhe Digital Agency Netzbewegung
Chaichana Sinthuaree, former head of Ogilvy Germany, is acquiring Karlsruhe-based digital agency Netzbewegung from founder Alwin Roppert as owner and managing partner. The 46-year-old, who previously held roles at Ogilvy, served as Chief Digital & Media Officer at Eckes-Granini, and more recently as interim manager for a Sparkasse Bremen subsidiary, returns to his entrepreneurial roots. He will lead the approximately 30-person agency alongside Uwe Raabe, long-time managing director for technology. Netzbewegung's clients include Tempo, SWR, and Deutscher Sparkassenverlag. The acquisition is not yet officially registered in the commercial register, indicating the deal is pending completion. Roppert will support the transition as an advisor.
Denkwerk wins Eckes-Granini brand-experience account
Denkwerk, a Cologne-based agency, has won the Brand Experience account for beverage manufacturer Eckes-Granini. The mandate covers the conception and implementation of activation measures in the area of brand experience, and the agency and brand are launching a joint community roadshow across German cities. The story was reported by HORIZONT and published on 2026-08-12.
Jägermeister promotes Ann‑Kathrin Reiher to Marketing Chief
Ann‑Kathrin Reiher will become Director Brand & Digital at Mast‑Jägermeister Deutschland GmbH on 1 August 2026. The promotion formalises an internal succession: she succeeds Paul Ramser, who after roughly five years in the role left Mast‑Jägermeister to join Eckes‑Granini. Reiher began her career at Jägermeister as an apprentice, has worked for the company for more than eight years in total, and—after a stint as Account Director at Serviceplan Group in Hamburg—returned in early 2024 as Teamlead Customer Marketing On‑Trade. In her new role she will lead brand strategy and digital brand communications for the German market, continuing Jägermeister's focus on consumer and on‑trade marketing. The appointment was announced on the company's LinkedIn channel and reported by Tim Theobald (HORIZONT) in Lebensmittelzeitung on 29 July 2026.
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