Observed Signal · Jun 30, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Euromonitor Unveils New Passport Market Intelligence
Euromonitor International on June 30, 2026 unveiled a fully redeveloped version of Passport, its flagship market data and insights platform. The relaunch includes a rebuilt architecture and infrastructure, an AI chat experience, a Copilot agent for Microsoft users, MCP readiness to connect Passport data into AI assistants, and extended API capabilities. Euromonitor says the redesign improves navigation, performance and workflows and continues to deliver sourced data and expert-verified insights covering 210 countries and jurisdictions. CEO Tim Kitchin and CTO Chris Fosberry are quoted describing the investment and the platform’s AI-enabled foundation.
A major market-intelligence vendor rebuilt its flagship platform with AI, API and MCP integration, which can streamline how market data is embedded into analyst and marketing workflows—useful but not industry-shifting for core AdTech.
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Key Takeaways & Evidence Grounding
- Euromonitor International unveiled the next generation of Passport on June 30, 2026.
- The redeveloped Passport includes an AI chat experience, a Copilot agent for Microsoft users, MCP readiness, and expanded API functionality.
- Euromonitor states Passport’s data and insights cover 210 countries and jurisdictions worldwide.
- Tim Kitchin (CEO) called the effort the company’s biggest investment since its founding in 1972; Chris Fosberry (CTO) described a new architecture, infrastructure, and an AI layer built into the system.
Connected Companies & Entities
3 Entities mapped“A new Copilot agent extends that intelligence to Microsoft users, giving them access to Passport within the tools they already use....”
“Author: Business Wire...”
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Contentsquare Unveils AI Tools to Enhance Customer Journey Insights
Contentsquare expanded its experience-intelligence platform with new AI agent and analytics capabilities to track customer journeys across LLMs, ChatGPT apps, web and mobile. The update includes Sense Analyst, a configurable analytics agent that delivers contextualized, scheduled insights and a customizable Newsroom. Contentsquare added visibility into activity inside ChatGPT apps and prompt analytics, new LLM traffic analytics to distinguish AI-driven from human visitors and measure navigation and conversion, and a conversation intelligence solution (powered by its Loris acquisition) that captures support tickets, calls and in-product chats enriched with reviews and social signals. The company also exposed experience data to external AI assistants (Claude, Cursor, Microsoft Copilot) using the Model Context Protocol (MCP). The platform updates were unveiled at CX Circle London.
Microsoft merges Copilot apps, retires several AI features
Microsoft is consolidating its consumer Copilot app and Microsoft 365 Copilot into a single application and is retiring multiple underperforming AI features. According to Microsoft support documentation and reporting by GeekWire and The Information, features being removed for consumers by August 18, 2026 include Group Chats, AI-generated podcasts, Copilot Labs experimental features, and Deep Research. Microsoft will migrate files from the standalone Copilot app to OneDrive and says paid professional users will have access to a Researcher replacement for some capabilities. The move reflects broader consolidation in AI apps across the industry and an internal push to streamline Copilot’s value proposition.
S&P Global Expands Microsoft 365 Copilot Integration
S&P Global announced an expanded collaboration with Microsoft to integrate S&P Global’s AI-ready data, insights and analytics into Microsoft 365 Copilot workflows and agentic experiences. The integration is enabled by the S&P Global AI Data Portal’s Deterministic Retrieval solution (referred to as the Kensho LLM-ready API) and includes connectors such as a Copilot in Excel connector and a plugin for Copilot Cowork. S&P Global said the integration will allow customers to run company research, financial analysis, transcript intelligence, peer benchmarking and competitive analysis within Microsoft 365 while preserving context, source attribution and traceability.
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