Observed Signal · Oct 8, 2026 · Market Signal · Source: esome · Impact: 2/5
esome baut CTV-Geschäft aus und stellt mit Lennart Mohr die Geschäftsführung neu auf
Strategische Weichenstellung für weiteres Wachstum und die Stärkung der Marktposition Veränderung in der Geschäftsführung […]
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Recent verified developments and strategic activity across this market segment.
Neue Doppelspitze für Bonial: Florian Reinartz und Karsten Lehmann zu CEOs ernannt
Bisherige Mitglieder der Geschäftsführung übernehmen die Unternehmensleitung nach dem Wechsel von Christoph Eck-Schmidt ...
Werbung auf Netflix, Prime Video, Joyn & Co.: esome öffnet Premium-TV für Unternehmen jeder Größe
Mit unserer neuen Self-Booking-Plattform können auch KMU, Start-ups und lokale Gewerbe ihre Werbespots auf Netflix, Prime Video, Joyn, YouTube und weiteren Plattformen schalten.
Esome Launches Self-Booking Tool for Streaming Ads
Esome, a Hamburg-based digital marketing specialist, has launched a self-booking platform to make Connected TV (CTV) advertising accessible to small and medium-sized enterprises (SMEs) and local businesses. Available at ctv-buchung.viiew.de, the platform allows DIY media planning within minutes for streaming ads on platforms such as Netflix, Prime Video, and Joyn, with campaigns starting from a budget of 3,000 euros. Esome handles targeting, optimization, and technical execution, and offers creative production support, including storyboards and short video ads of 10-15 seconds. This move democratizes premium streaming inventory, previously limited to larger advertisers with agency support. Melius Therapie GmbH is among the first testers, and Esome joins competitors like Seven.One Media and Crossvertise in the growing self-service CTV ad market.
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